Balmoral, Canadian Cancer Society agree to strategic partnership

Balmoral Multicultural Marketing has entered a strategic partnership with the Canadian Cancer Society (CCS).

The agency is assisting with the non-profit’s legacy fundraiser, Daffodil Month. Balmoral says an original CCS campaign will be launched later this spring with further work planned for later this year to help drive awareness and support in Chinese, South Asian and other diverse communities across Canada.

Balmoral’s aim at CCS will be to tap into new markets, build lasting relationships and mobilize individuals and communities, according to a news release.

Arif Rasheed was recently hired as Balmoral’s VP and given a mandate to help oversee CCS assignments, meet the upward demand for multicultural marketing and add deeper expertise for richer engagement and campaign efficiencies.

Home Hardware and Bam Strategy ink deal

Bam Strategy has secured the social-media business for home-improvement and building chain Home Hardware after a competitive RFP.

As the organic social-media content agency, Bam will help amplify Home Hardware’s connection to communities and support its national network of more than 1,000 stores.

The shop will aim to amplify seasonal products and promotions, local initiatives and real Canadian stories for Home Hardware, according to a news release.

Heads+Tales secures Nest New York’s PR business

Heads+Tales (H+T) is the new PR AOR for Nest New York where it will have a mandate to raise awareness and elevate the home and fine-fragrance company’s brand.

Earlier this year, H+T was named Boston Pizza’s consumer PR AOR. After executing project work with Canada’s biggest sports bar in 2024, H+T was brought on to lead the brand’s consumer PR strategy year-round.

Earlier this year the agency was named PR and social AOR for Campari, which has a portfolio of marquee brands including Aperol, Forty Creek and Appleton.