Articles Tagged ‘Canadian Cancer Society’

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CIBC Run for the Cure steps up against pandemic fatigue

The campaign for this year’s virtual event asks participants to draw on the strength of those they are running to help.

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Canadian Cancer Society names new lead marketer

The non-profit has hired Roy Levine to help transform in response to the pandemic’s impact on donor revenue.

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How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge

The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

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CIBC Run for the Cure keeps its ‘promise’

This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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CIBC Run for the Cure goes deeper

Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.

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CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

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Yes we Cannes: Fighting the good fight

The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.

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Smoking (still) stinks

The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.

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Bleublancrouge names managing director

Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.

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PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

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Cause + Action: Stanfield’s exposes below-the-waist cancer

The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.