Angry Butterfly secures Tahini’s business
After a competitive pitch, Tahini’s has chosen to partner with Toronto indie creative and strategic consultancy Angry Butterfly as its AOR.
After opening in Canada in 2012, the Middle Eastern-style QSR has grown to encompass more than 60 stores and as it carves out market share across the country with its “Mediterranean Fusion” positioning.
“Tahini’s is a true challenger brand, and one that is on a trajectory into another stratosphere,” says Erin Kawalecki, partner and CCO at Angry Butterfly. “When there are so many avid fans of a brand already, our job is to capture that energy and present it back to the world in a compelling way.”
Angry Butterfly tells strategy that its first work for Tahini’s will be in-market this summer.
Earlier this spring, disruptive sleep brand Hush Canada picked Angry Butterfly as its creative partner after a competitive pitch.
Chimera Collective secures communications AOR duties for Toronto art trail
Chimera Collective has been selected by The Lassonde Art Trail (LAT) as its PR agency of record.
Chimera will be responsible for leading earned media, influencer engagement and a national communications strategy to spark anticipation and support cultural tourism.
Launching in 2026, the LAT is a large-scale public-art initiative which will transform Toronto’s new Ookwemin Minising island in the Port Lands with a 4.2-kilometre outdoor trail featuring installations by Canadian and international artists across 15 interconnected sites.
