Balzac’s Coffee is unveiling an LTO and a gift tied to Canadiana.

The coffee chain’s Canada’s Cup Iced Maple Latte is served in a custom-engraved, Ontario-made recycled aluminum keepsake cup, complete with a Canadian-made softwood stir stick.

A hero spot from agency partner Daughter Creative highlights the latte’s ingredients, including water from the “superior side” of Lake Superior, Canadian whipped cream, Ontario maple syrup and Vancouver Island sea salt.

Balzac’s Coffee is owned by District Ventures Capital, the venture-capital fund of Canadian investor and Dragons’ Den personality Arlene Dickinson.

“It’s our way of celebrating the Canadian summer, with sustainability and style in hand,” Dickinson tells strategy, adding that the campaign is about connection with local communities, employees and ingredients.

“I think we could all do a good job, or maybe a better job, of amplifying how Canadian we are as producers and manufacturers and retailers of Canadian goods.”

Recent Leger research reveals that Canadian brands are seeing a post-tariff reputational boost.

“I don’t think we’ve ever seen a moment like this where Canadians have become so galvanized around our values and who we are as a nation,” Dickinson says. “It has died down a little bit, maybe in the media, but I don’t think it’s died down at all in people’s hearts and minds.”

The media is being placed by Daughter as well, with an emphasis on digital and social.

Balzac’s will be launching a coffee blend for the campaign that will be available in retail locations nationally that’s tied into this program, a “Canada’s cup bean.”

Recently, Loblaw delisted Smucker coffee brand Folgers over “unreasonable” prices as the cost of the beverage continues to rise in Canada in general. Statistics Canada reported last week that the average price of 340 grams of coffee rose by 18 cents from $7.60 to $7.78 from April to May this year.

“I wish I knew what was going on with bean prices,” Dickinson says, adding that retailers are exerting caution. “[Prices have] gone incredibly high, and they are starting to come down. So we’re hoping that we’re seeing the softening in the market in terms of the commodity for the longer term here.”

As Dickinson explains, retailers and different brands in the country are all trying to navigate tariffs imposed by the U.S. and the cost changes that have result from inflation and supply chain disruptions.

“It’s a really difficult time for for retailers and for brands.”