Omnicom touts ‘resilience’ after better-than-forecasted second quarter

Omnicom said in Tuesday’s earnings report that a better-than-forecasted second quarter proves the holding company’s resilience amid a tumultuous geopolitical and economic landscape.

Revenue for Omnicom, which is composed of BBDO, TBWA, OMD, PHD and others, rose to $4.02 billion USD from $3.61 billion USD year over year, and beat the consensus quarterly forecast of $3.97 billion USD.

Worldwide revenue growth in the second quarter of 2025 was led by an increase in organic revenue of $116.8 million USD, or 3.0%, compared with 2024.

“We delivered solid 3.0% organic revenue growth this quarter even in the face of ongoing macroeconomic and geopolitical uncertainty – underscoring once again the resilience and agility of our business,” said John Wren, chairman and CEO of Omnicom. “Our continued investment in our innovative operating platform, Omni, is driving superior business outcomes for our clients while enhancing operational efficiency across our organization.”

In the earnings call, Wren offered an update on the proposed Interpublic Group (IPG) acquisition, saying that 13 out of 18 key jurisdictions have granted regulatory approval.

Earlier this year, the U.S. Federal Trade Commission granted conditional approval of the proposed acquisition.

Wren says the new platform will be significantly enhanced by Kinesso and Acxiom, as well as identity-resolution application Real ID In the Cloud.

“Our focus will remain delivering for our clients and successfully completing the IPG transaction,” Wren said.

Under Armour and Bimbo were cited as key account wins for the quarter.

Organic growth by discipline in the second quarter of 2025 compared to the same quarter in 2024 was as follows: 8.2% for media and advertising; 5.0% for precision marketing; 2.9% for experiential, driven by strong U.S. performance; and 1.5% for execution and support.

The gains were partly offset by declines of 9.3% in public relations (owing to weaker global network performance), 4.9% in health care and 16.9% in branding and retail commerce, where branding experiments faced uncertain market conditions and merger and acquisition activity remained slow.

Organic growth by region in the second quarter of 2025 compared with the second quarter of 2024 was as follows: 3.0% for the United States; 2.5% for Euro markets and other Europe; 6.5% for Asia Pacific; 18.0% for Latin America; 2.4% for Other North America; and 0.9% for the Middle East and Africa. A decline of 2.5% was reported for the United Kingdom.

Year-to date, there were small changes in revenue by category. Automotive increased year-over-year, but was offset by client-spend reductions in pharma and consumer products. Food and beverage held steady. Small increases were reported in financial services, tech and travel and entertainment.