They’ve taken a risk by starting a company, grabbed the reins at an agency and steered it to greater success, or made ballsy marketing decisions that have transformed categories. This month, strategy highlights these can’t-miss wonder women who are currently heading up big agencies and brands across the country. While this list is by no means exhaustive (it was culled together by consulting recent ‘power’ lists and talking to heads of marketing associations as well as experts in the industry), it does serve as a strong representation of Canada’s best, who, incidentally, are female, and amazingly, still manage to find time to give back to the community, industry and beyond.
- Corporate – Annette Verschuren
- Corporate – Sylvia Vogel
- Corporate – Dominique De Celles
- Corporate – Christi Strauss
- Corporate – Teresa Cascioli
- Marketers – Stephanie Bleau
- Marketers – Barb Mason
- Marketers – Cathy Whelan Molloy
- Marketers – Nicole Dube
- Agency – Sunni Boot
- Agency – Trish Wheaton
- Agency – Karen Nayler
- Agency – Jo-Ann McArthur
- Agency – Dawna Henderson
- Agency – Suzanne Sauvage
- Agency – Nancy Vonk & Janet Kestin
- Agency – Andrea Southcott
- Agency – Brigitte Mittlehammer
- Agency – Christine Ross
- Agency – Elspeth Lynn & Lorraine Tao
- Agency – Paulette Arsenault
- Agency – Judy John
- Media – Susanne Boyce
- Media – Susan Ross