Canadian creative work was well-represented at this year’s Clio Awards, picking up more than 80 award wins in total.
This year, Canadian agencies received 15 Golds at the Clio Awards, which were announced on Tuesday. Rethink racked up eight Golds, while FCB Canada won three, Dentsu Creative Canada picked up two, and Citizen Relations and Type1/VML won a Gold each.
Rethink’s eight Golds at this year’s Clios recognized its work with Kraft Heinz on the “Heinz Ketchup and Seemingly Ranch,” “Heinz Ketchup Fraud” and “Philadelphia Schmear Socks” campaigns, as well as its creative work on “Coors Lights Out” for Coors Light, and the RGD Branding Awards for the Association of Registered Graphic Designers.
FCB Canada’s three Golds, meanwhile, each recognized the agency’s acclaimed work with Adidas on the Runner 321 campaign. Dentsu Creative Canada’s two Golds at this year’s Clios were for its “Inflation Cookbook” campaign for SkipTheDishes. Finally, Citizen Relations won a Gold for its “Asshole Activists” work with Tushy, while Type1/VML won Gold for Volkswagen Canada’s “Sans Émission” campaign.
The Clio Awards recognize global creative excellence in advertising. The winners will be celebrated in an awards ceremony in New York City on May 1.
More than 20 Canadian agencies were recognized with more than 80 total awards at this year’s Clio Awards, with the full list of Canadian Gold, Silver and Bronze winners listed below. The full list of award-winning work is listed on the Clio Awards’ website.
Angry Butterfly – 2 Silver
Silver
Stok’d Cannabis, “Next to Stok’d”
Film (31 Seconds to 60 Seconds)
Out of Home (Transit)
Bensimon Byrne – 2 Silver
Silver
White Ribbon, “Short Life Stories”
Film (61 Seconds to Five Minutes)
Film Craft (Music – Licensed)
Broken Heart Love Affair – 2 Silver
Silver
Kruger Products, “Love Is Messy”
Film Craft (Direction)
Film Craft (Editing)
Citizen Relations – 1 Gold
Gold
Tushy, “Asshole Activists”
Public Relations (Special Event/Activation)
Cossette – 2 Silver, 4 Bronze
Silver
Egale, “Help Us Remain”
Film Craft (Casting/Performance)
Film Craft (Editing)
Bronze
Egale, “Help Us Remain”
Film Craft (Cinematography)
Film Craft (Direction)
Film Craft (Production Design)
Tourism Yukon, “Yukon Is a Little Bit Metal”
Audio Craft (Music)
Critical Mass – 1 Silver
Silver
Courageous Conversation Global Foundation, “Driving While Black” (with Goodby, Silverstein & Partners)
Digital/Mobile
Courage – 1 Bronze
Bronze
KFC, “Fry Funeral”
Direct (Social Media)
Dentsu Creative Canada – 2 Gold, 2 Silver, 3 Bronze
Gold
SkipTheDishes, “Inflation Cookbook”
Design (Digital/Mobile)
Media (Digital/Mobile)
Silver
SkipTheDishes, “Inflation Cookbook”
Creative Commerce (Mobile-led Commerce)
Direct (Use of Data)
Bronze
SkipTheDishes, “Inflation Cookbook”
Digital/Mobile (Microsite)
Digital/Mobile (Real-Time)
Direct (Digital/Mobile)
FCB Canada – 3 Gold, 2 Silver, 4 Bronze
Gold
Adidas, “Runner 321”
Creative Effectiveness
Direct (Experience/Activation)
Social Media (Specific Target Audience)
Silver
Adidas, “Runner 321”
Public Relations (Cause Related)
BMO, “NXT NXT LVL”
Social Media (Specific Target Audience)
Bronze
Adidas, “Runner 321”
Experience/Activation (Events)
Innovation (Partnerships & Collaboration)
BMO, “NXT NXT LVL”
Creative Business Transformation (Services)
Creative Commerce (Specific Target Audience)
Fela – 1 Silver
Silver
Under Armour, “Armour Up”
Film Craft (Music – Original)
The Kitchen North America – 1 Silver
Silver
Heinz Ketchup, “#FindTheKetchupBoatGuy”
Direct (Social Media)
LG2 – 1 Silver
Silver
Canac, “Dignity Denim”
Direct (Use of Product)
McCann Canada – 3 Bronze
Bronze
L’Oreal Paris Canada, “Asking For It”
Partnerships & Collaborations
Love & Nudes, “The Stage Zero Collection”
Public Relations (Specific Target Audience)
Wendy’s Canada, “French Toast Guy”
Creative Effectiveness
No Fixed Address – 1 Silver, 1 Bronze
Silver
The Student Debt Crisis Center, “Major Debt”
Fashion & Beauty (Use of Fashion & Beauty)
Bronze
Canadian Centre for Child Protection, “The Horse”
Film Craft (Copywriting)
Ogilvy UK + Toronto – 1 Gold, 2 Silver, 1 Bronze
Gold
Dove, “The Cost of Beauty”
Fashion & Beauty
Silver
Dove, “The Cost of Beauty”
Film Craft (Casting/Performance)
Film Craft (Direction)
Bronze
Dove, “The Cost of Beauty”
Film Craft
Rethink – 8 Gold, 10 Silver, 6 Bronze
Gold
Association of Registered Graphic Designers, “RGD Branding Awards”
Print & Out of Home Craft (Typography)
Coors Light, “Coors Lights Out”
Direct (Use of Product)
Integrated
Out of Home
Kraft Heinz, “Heinz Ketchup and Seemingly Ranch”
Creative Effectiveness
Kraft Heinz, “Heinz Ketchup Fraud”
Out of Home (Poster)
Print
Kraft Heinz – Philadelphia Cream Cheese, “Philadelphia Schmear Socks”
Direct (Use of Product)
Silver
Association of Registered Graphic Designers, “RGD Branding Awards”
Design (Brand Identity: New)
Design Craft (Graphic)
Coors Light, “Coors Lights Out”
Experience/Activation (Guerrilla)
Social Media (Real-Time Response)
Kraft Heinz, “Heinz Ketchup and Seemingly Ranch”
Public Relations (Real-Time Response)
Social Media (Real-Time Response)
Kraft Heinz, “Heinz Ketchup Fraud”
Direct (Social Media)
Integrated
Out of Home (Poster)
Print
Bronze
Association of Registered Graphic Designers, “RGD Branding Awards”
Print & Out of Home Craft (Art Direction)
Coors Light, “Coors Lights Out”
Experience/Activation (Use of Talent & Influencers)
Kraft Heinz, “Heinz Ketchup Fraud”
Film (30 Seconds and Under)
Print & Out of Home Craft (Photography)
Kraft Heinz – Philadelphia Cream Cheese, “Philadelphia Schmear Socks”
Social Media (Real-Time Response)
Tangerine, “Jumping Through Hoops”
Film Craft (Music – Original)
Sid Lee – 1 Bronze
Bronze
IGA (Sobey’s), “The Family Cookvault”
Design (Editorial)
TAXI/VML – 2 Bronze
Bronze
Canada Safety Council, “Sleep Tracks”
Audio Craft (Sound Design)
Egale Canada, “Pride Unravelled”
Direct (Use of Data)
TBWA\Media Arts Lab Toronto – 3 Bronze
Bronze
Apple, “The Hunt”
Film (30 Seconds and Under)
Film Craft (Copywriting)
Film Craft (Music – Licensed)
Tonic DNA – 1 Bronze
IGA, “Mr. Beaver’s Yule Log”
Film Craft (Animation)
Type1/VML – 1 Gold
Gold
Volkswagen Canada, “Sans Émission”
Media (Entertainment)
Zulu Alpha Kilo – 2 Silver, 3 Bronze
Silver
D2L, “Unstandardized Desk”
Design (Product Design)
Street Lab, “Splash Spots”
Design (Product Design)
Bronze
D2L, “Unstandardized Desk”
Experience/Activation (Special Build)
Environmental Leadership Canada, “The Planet’s Scariest Bouquet”
Experience/Activation (Guerrilla)
Street Lab, “Splash Spots”
Experience/Activation (Special Build)
