Courage teams up with Nespresso Canada for project-based work
Courage has been awarded a number of national projects with Nespresso Canada in 2025, marking the first wins for the agency’s newly opened Montreal office.
The milestone signals Courage’s immediate presence in Quebec’s competitive advertising landscape three months after the agency officially opened its doors in the province. The pitch was led by Courage Montreal.
“This is a dream start,” Rafik Belmesk, partner and head of strategy at Courage Montreal, said in a news release. “To land an iconic brand like Nespresso, with such creative potential and a culture of excellence, is deeply motivating.”
New digital creative is already in production and set to roll out nationally this month.
The shop tells strategy it is “hiring across all levels” to cover the mandate.
Signifly cultivates new relationship with Tree Canada
Signifly is working on a creative project with Tree Canada, a national non‐profit organization dedicated to planting and nurturing trees in rural and urban environments.
The shop is developing a creative 360 national awareness campaign for launch this fall after a competitive RFP process. The fully integrated campaign will combine OOH, digital and social-media activations targeting a wide audience of Canadians.
Signifly pitched a strategy designed to spark environmental pride and connect with audiences beyond traditional environmentalist circles, according to a news release.
The agency tells strategy that it recently expanded its team with a hybrid department that will handle creative campaigns in close collaboration with its marketing growth team.
Easter Seals Canada chooses Humanity to lead brand review
Humanity has been selected to lead a brand review and strategic evolution for Easter Seals Canada, the non-profit that champions inclusion and the removal of barriers for people of all abilities.
Easter Seals Canada named the shop as its marketing and communications partner earlier this month after launching its new strategic plan.
The Toronto-based agency’s mandate includes a comprehensive review of the Easter Seals brand, the development of a refreshed branding strategy and support for its national rollout.
