Tim Dolan has left agency life behind to launch his own digital consulting firm he says aims to help organizations manage the transition to having digital channels and making technology a core part of their business and marketing strategy.

Dolan, formerly VP digital at Cossette, says he made the decision to start his own consulting firm following conversations over the past 12 months, in which it became apparent to him that the need for his type of service is growing. Businesses are having deeper conversations about the ROI they are getting from digital, he says, sparked by larger investment in the space and more senior-level scrutiny.

“Senior marketers need to know that their organizations are setup for success in digital, and that their investments in digital platforms and campaigns are working,” he says.

“It’s an exciting time,” he adds. “I am dwelling on how complicated it is but the reality is the opportunities are really exciting right now for folks who can connect the dots and make the decisions to improve their marketing results.

Since launching in February, Dolan says he has secured two clients, though he declined to name them. He is working independently but is linked to a network of freelancers he can reach out to.

Before joining Cossette in 2010, he was previously VP, strategy, North America eastern region at Blast Radius.  He started his career working brand side, with stints at Rogers as an e-business manager and as a strategy consultant at Molson.

“I think a lot of organizations are trying to figure out what are the internal capabilities, processes and partners they need to be a tire-1 digital marketer today,” Dolan says. “It’s an exciting time. I am dwelling on how complicated it is but the reality is the opportunities are really exciting right now for folks who can connect the dots and make the decisions to improve their marketing results.”