THE INTERNET IN 3D

Cycore Canada has rolled out its Cult3D software for the Internet. Cult3D is a multi-platform 3D rendering engine for the Internet that enables companies to build and display high-quality 3D replicas of their products online and/or in their promotional materials. Consumers will now be able to ‘virtually ‘try before they buy,” the company says. According to Cycore – the Uppsala, Sweden-based parent company – leading market research firms covering digital media technology predict that the 3D digital content market will be worth more than one billion dollars in 2003. Current Web sites using the technology include Lego, Nokia, CNN, Mercedes and 3Com.

NEW SITE PROVIDES FREE MARKET INFORMATION

Internetstats.com is a new Internet resource that’s designed to provide efficient access to business and marketing information and statistics for entrepreneurs, marketers and other professionals. Web sites are centralized and intuitively organized for easy searches. Internetstats.com also sells business software, company reports and mailing lists.

TARGITMAIL.COM OFFERS ONLINE DM

The future of direct marketing is online, according to a Stratham, N.H. company. TargitMail.com has launched a dynamic, permission-based, e-mail marketing program of the same name. TargitMail allows marketers to connect in real time with over seven million worldwide subscribers, while using advanced features to define and target an audience, schedule and launch a campaign, and review its results. The database of recipients and their e-mail service providers have chosen to be part of the TargitMail.com program. Three types of demographic/psychographic breakdowns are available: general consumer (including age, profession, gender, geography, income), general business (including SIC code, industry, employee count, credit rating, specific departments), and specialty/interest group.

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Friday’s batch of Silver and Bronze winners included the oldest category at the Cannes festival, Film, as well as Sustainable Development Goals, Dan Wieden Titanium, Glass: The Lion for Change and Grand Prix for Good. Canadians were recognized with four Lions today: two Silver and a Bronze in Film, as well as a Bronze in Sustainable Development Goals.

FCB Toronto was given yet another nod for its work, “The Count,” for SickKids, bringing the medal count for that campaign to four, including a Gold for Health & Wellness. Another Canadian agency recognized on the final day of the festival was Klick Health Toronto, which earned a Silver in Film for its work “Love Captured” for Human Trafficking Awareness and a Bronze for “18 Months” for Second Nurture. And over in Sustainable Development Goals, the Bronze went to Publicis Canada and its “Wildfire Watchtowers” work for Rogers.

Another massive win for Canada included not one, but two Young Lions (pictured above) taking home medals in the annual competition. In Design, the Gold Young Lion was awarded to Rethink’s senior motion designer Jesse Shaw and ACD Zoë Boudreau. The second, a Bronze in Media, went to Cossette Media’s business intelligence analyst Samuel David-Durocher and product development supervisor Tristan Bonnot-Parent.

Film (2 Silver, 1 Bronze)

1 SILVER: “The  Count” by FCB Toronto for SickKids Foundation

“The Count,” a striking campaign from FCB Toronto for SickKids Foundation, has earned 1 Gold, 2 Bronze and now 1 Silver for Film at Cannes. If you watch it, it’s easy to see why. The collaboration between brand and agency honoured the hospital’s “VS” platform, while steering it in a new direction from its initial development by previous AOR Cossette. The creative celebrates childhood cancer patients who have to fight for every birthday, while honouring the hospital’s own milestone – 150 years and counting.

1 Silver: “Love Captured” by Klick Health Toronto for The Exodus Road

Klick Health Toronto added to its medal tally with a Silver in Film for it’s work “Love Captured” for The Exodus Road. The creative features a romantic getaway that isn’t what it seems in an experiential short film for the global anti-trafficking organization. The experience takes viewers through a tragic and twisting experience of exploitation.

1 BRONZE: “18 Months” by Klick Health Toronto for Second Nurture

Klick Health Toronto also won a Bronze in the Film category for its work, “18 Months,” done for the charity organization Second Nurture. The animated film is based on a real-life story in which a same-sex couple adopts a baby found in a subway station, and the 18-month journey into a story of hope.

Sustainable Development Goals (1 Bronze)

1 BRONZE: “Wildfire Watchtowers” by Publicis Canada for Rogers

Publicis Canada landed on the winners board for its work, “Wildfire Watchtowers,” for Rogers. The Canadian-developed wildfire-detection tech – which has been billed as “a fire alarm in the forest” – uses AI-powered sensors installed on 5G towers to monitor vast remote areas in real time. By scanning, identifying and reporting early signs of wildfires (up to 16 minutes faster than other systems), the technology helped prevent 54 fires in 2024 alone.

Catch the Gold winners later today when they’re revealed at the gala in Cannes.