Targeting highly literate and sophisticated travellers, Target’s ‘Find Yourself’ campaign for Newfoundland and Labrador Tourism is the most successful destination marketing and tourism campaign in North America, delivering year-over-year increases in visitors and winning more than 350 awards since 2005.

The Agency A List: Target

Outsider takes road less travelled, and wins agency of the year

Sponsored

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CauseConnect: A place to give (and get) help

Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.

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HelpHub: A guide on how to deal

Strategy’s resource centre for career, financial and mental health support has been updated with interns looking for work and resources to build your brand post-COVID.

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Up to the Minute: Cue Digital promotes three

Plus, Forsman & Bodenfors wins Pillway and Canadian students win at Young Ones.

Retail, shopping, consumers

How the ‘new normal’ will impact different markets

Euromonitor’s latest report looks at how consumer landscapes and buying behaviour is going to be impacted across categories.

CCFI

Canadian Centre for Food Integrity boosts the food system

The organization has begun a strategic plan to begin more direct communications with consumers.

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Sail ends Sportium brand after bankruptcy filing

The outdoor retailer is closing all four of its sports banner’s locations as it repositions to emerge from the challenges of the pandemic.

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Chimera Collective hires its first creative director

The PR agency brings on Guillaume Briere to help expand its services and offer a holistic approach to post-pandemic recovery.

Destination Canada

Destination Canada looks to help restart the tourism industry

The national tourism board is shifting its focus to the domestic market and ‘taking a back seat’ to support smaller partners.

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How have 2020′s food trends changed?

Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.

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Canada Goose to refocus marketing investment

Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.

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Canadians worry about the pandemic impacting others

Data from Abacus suggests younger people, in particular, spend more time thinking about societal impacts than their own finances.

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Brand leaders need to stop being silently complicit

Union’s Subtej Nijjar on why senior executives need to use their privilege and power to take a personal stand on racism.

CMA NXT

Industry talent rebounds

Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?

Boardroom, Drew Beamer, Unsplash

Marketers’ remits expected to grow even more complex

Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.

Retail Roundtable

Virtual Roundtable: Fashion retail wakes from hibernation

From the C-Suite newsletter: Leaders at Hudson’s Bay, Indochino, CF and GroupM discuss reopening strategies.

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We can do better

A message of solidarity from strategy and Media in Canada.