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Ogilvy Toronto looks to U.S. for new creative leader

Meg Farquhar joins from Leo Burnett Chicago, bringing global experience to an increasingly globally-minded creative team.

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Intuit QuickBooks highlights the tools SMBs need now

The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.

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P&G’s focus on performance continues to drive growth

The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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BioSteel looks to ball with Circle K

The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.

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Fever-Tree Canada branches out its sampling

The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.

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Metro’s new health labels come with a dose of data

From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.

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The design trade-off between innovation and familiarity

John Bradley and Carrie Bradley ask if recent attempts to update what brands stand for is worth losing what consumers know and love.

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ZGM acquires app developer Paper Leaf in digital push

The Alberta agency is looking to stay ahead of clients’ pivots by bringing in talent that has a different POV on digital work.

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Sabra looks to influence snackers with influencers

The hummus brand’s digital campaign touts its versatility and plant-based status in the hopes of luring millennial shoppers.

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UEP is the new USP

Expert Tony Chapman shares five ways for marketers to win over consumers by building a “unique emotional proposition.”

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How consumers will view space and time in 2021

Euromonitor’s global consumer trends survey suggests brands will need to adapt to changed lifestyles this year.

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Around 90% of Wealthsimple employees see D&I progress

From the C-Suite newsletter: The fintech provides an update on the impact of its initiatives.

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Sephora plays the storyteller for Lunar New Year

The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.