Brands have one chance to make a first digital impression
Research from Cisco suggests that using more apps during the pandemic has also raised consumers’ expectations.
Interac’s holiday message zeroes in on personal power
The campaign further iterates on the brand’s responsible spending messaging while encouraging local shopping.
2021 Agency Holiday Cards: Part One
Family feuds take center stage in the first pair of holiday greetings from Conflict and Fuse Create.
Campbell’s and CDSS campaigns win Best of Show at MIAs
A total of 19 agencies were recognized for their media innovation on Thursday.
Lob launches a rebrand built on emotion
The new look for the bocce-golf attraction calls out the feelings players experience while playing the game.
NABS expands its fundraising efforts with a bigger team
More than a dozen senior execs from across the industry will help the non-profit meet the high demand for its support services.
How a futuristic spot about ‘drinking pea’ was made in a garage
A spec video about Sproud gave One Peak a chance to hone its virtual production prowess.
Union and 6Degrees merge to create DonerNorth
The new agency is meant to “collapse the funnel” by combining shopper marketing and creative expertise.
Campbell’s latest recipe: broth-based cocktails
Instead of pouring leftover broth down the drain, the brand has created recipes so consumers can pour them into a glass.
From Timbiebs to Tim Bears, Tim Hortons is tapping culture
The same week its collab with Justin Bieber rolls out, the QSR is capitalizing on holiday decorating trends with inflatable lawn ornaments.
Enterprise launches a stand-alone creative agency
The PR firm has turned its growing creative team into Creative Currency, which will serve existing clients and seek its own.
Gay Lea tells a bigger story with Bake it Forward
The dairy brand is delivering recipe books alongside its holiday baking kits to get people to start their own traditions.
The link between ESG and investment
EY suggests a poor track record on sustainability could scare away investors as much as it does consumers.
Pattison Food Group stands up for the little guy in the grocery business
Save-On Foods president Darrel Jones explains why a team-up between independent stores, and a spark from new CMO Peter Housley, will help it challenge the likes of Loblaw and Walmart.
