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CauseConnect: A place to give (and get) help

Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.

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HelpHub: A guide on how to deal

Strategy’s regularly updated resource centre includes health and financial support, industry news and job listings.

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Seniors are embracing technology and online shopping

A Mintel survey suggests ways brands can communicate better with older Canadians, especially as needs change due to social distancing.

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How production houses are keeping busy

Live shoots aren’t an option, so production shops are getting creative while planning for a lockdown-less future.

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

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Canadian brands could lose 16% of their value

Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.

Lactalis puts marketing for new drinkable yogurt on hold

The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?

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Walmart adds to private labels with Italy’s Coop

The retailer is looking to expand its premium food selection by bringing the Fior Fiore brand to shelves at an “everyday low price.”

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GoJava pivots to grocery home delivery

The coffee and snack start-up used its resources to keep the lights on and help deal with steadily increasing demand.

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Village Brewery stays social with delivery and shopper marketing

The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.

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How Girl Guides are adapting the cookie fundraiser playbook

Going door-to-door is out of the question, so the non-profit is looking for more retailers like Canadian Tire to provide a new sales channel.

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WSIB recreates moments worth remembering

This year’s Day of Mourning campaign turns its attention to the workplace to directly emphasize the importance of safety.

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Automakers eschew typical messages during COVID-19

A new ad from Subaru is the latest effort providing gratitude in a time when car brands are facing an inevitable sales hit.

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New owners take over Trigger’s marketing division

Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.