Annette Bourdeau

Contact Annette by sending an email to abourdeau@brunico.com

Articles by Annette Bourdeau
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Your brand, the hero

Talk about value add. This summer, Torontonians will be able to get a free eco-friendly cab ride and an ice-cold drink, courtesy of Lipton Iced Tea.

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Maxwell House brews goodwill

Maxwell House is perking up

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Lavo’s thanks from all the fish

Who ever said nature scenes can’t be fun?

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Sun-Rype keeps it real

What better way to reinforce that a product is made of real fruit than by animating a commercial using real fruit?

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PC keeps getting greener

Loblaw Companies is reinforcing its rep as a leader in competitively priced, effective, eco-friendly products with its latest addition to the PC Green line: an automatic dishwashing detergent that is phosphate-free.

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McDonald’s tries pop art

A chic art opening at Toronto’s chi-chi art deco venue the Carlu, hosted by… McDonald’s?

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Vancity greens Dockside

Vancity is going beyond the extra mile to prove its commitment to the community.

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Trashy Brand Engagement

To get kids excited about recycling (not to mention the launch of its third season), the PBS show Design Squad teamed up with Stamford, Conn.-based youth marketing agency BKFK (By Kids for Kids) for an Intel-sponsored contest to build useful items from garbage. The Trash to Treasure Competition offers a $10,000 college scholarship from the Intel Foundation, and a Dell laptop for the best invention made of post-consumer materials.

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Michelina’s dances away from jingle

Goodbye Macarena. Hello Mama.

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Wal-Mart de Mexico signs Sportacus

Wal-Mart de Mexico is bringing in the big guns to mark its stance against childhood obesity. It just signed a multi-year agreement with Iceland-based LazyTown Entertainment, the international entertainment brand dedicated to promoting children’s health whose main star is spandex-clad athlete Sportacus.

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BMW glows with Vice

Now you see it, now you don’t.

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Sony Ericsson focuses on mobile photogs

Calling all camera phone artistes.

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Lexus lets you see what raw power looks like

Toyota Canada’s luxury brand is launching a ridiculously high-performance model called the IS F this spring. The speedometer goes to 300, and it has eight gears and a 416hp engine. To play this up, Toronto-based AOR Dentsu Canada is putting together an ‘artists’ series’ of visual interpretations of the engine’s performance.

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Taiga Bioactives beautifies its medicine chest

Who said cold sore cream can’t be sexy?

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Vespa’s gang of squares

Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars.