Annette Bourdeau

Contact Annette by sending an email to abourdeau@brunico.com

Articles by Annette Bourdeau
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Vespa’s gang of squares

Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars.

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Taiga Bioactives beautifies its medicine chest

Who said cold sore cream can’t be sexy?

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Sony Ericsson focuses on mobile photogs

Calling all camera phone artistes.

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BMW glows with Vice

Now you see it, now you don’t.

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Wal-Mart de Mexico signs Sportacus

Wal-Mart de Mexico is bringing in the big guns to mark its stance against childhood obesity. It just signed a multi-year agreement with Iceland-based LazyTown Entertainment, the international entertainment brand dedicated to promoting children’s health whose main star is spandex-clad athlete Sportacus.

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Michelina’s dances away from jingle

Goodbye Macarena. Hello Mama.

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Energizer’s new digs

Energizer Canada wants to get consumers thinking about batteries more. So it’s overhauling its website and creating a community of user-generated household tips.

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Hammering home baking soda’s eco-friendly side

Seems everything has its own awareness week these days, so why not baking soda?

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Look out, Jack’s back

Goofing off while the boss is out of town? Be careful: Finnair might get them back earlier than expected to catch you.

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Earth Hour comes to Canada

One can get up to all kinds of mischief during an hour of darkness.

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Future Shop gets in on beautiful gamer music

Who goes to see orchestras performing videogame music? Hardcore gamers – just the demo that Burnaby, B.C.-based Future Shop wants to reach.

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Canon’s UGC writing on the wall

Canon Canada decided to take a cue from cavemen, who told stories through images carved into cave walls, and invite consumers to tell their personal histories using 12 photos at Canontellyourstory.ca. The microsite builds on its ‘Tell Your Story’ mass campaign that launched last fall.

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Oxfam’s intimidation tactics score great work

What do you do when you’re ambushed by Marg Delahunty, decked out in full warrior regalia?

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Mackenzie snaps spendthrifts out of denial

Are you a ‘Denialer’?

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Museum blends to stand out

Who knew art from the 1800s could blend so seamlessly with work from today?