Annette Bourdeau
Vespa’s gang of squares
Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars.
Taiga Bioactives beautifies its medicine chest
Who said cold sore cream can’t be sexy?
Sony Ericsson focuses on mobile photogs
Calling all camera phone artistes.
BMW glows with Vice
Now you see it, now you don’t.
Wal-Mart de Mexico signs Sportacus
Wal-Mart de Mexico is bringing in the big guns to mark its stance against childhood obesity. It just signed a multi-year agreement with Iceland-based LazyTown Entertainment, the international entertainment brand dedicated to promoting children’s health whose main star is spandex-clad athlete Sportacus.
Michelina’s dances away from jingle
Goodbye Macarena. Hello Mama.
Energizer’s new digs
Energizer Canada wants to get consumers thinking about batteries more. So it’s overhauling its website and creating a community of user-generated household tips.
Hammering home baking soda’s eco-friendly side
Seems everything has its own awareness week these days, so why not baking soda?
Look out, Jack’s back
Goofing off while the boss is out of town? Be careful: Finnair might get them back earlier than expected to catch you.
Earth Hour comes to Canada
One can get up to all kinds of mischief during an hour of darkness.
Future Shop gets in on beautiful gamer music
Who goes to see orchestras performing videogame music? Hardcore gamers – just the demo that Burnaby, B.C.-based Future Shop wants to reach.
Canon’s UGC writing on the wall
Canon Canada decided to take a cue from cavemen, who told stories through images carved into cave walls, and invite consumers to tell their personal histories using 12 photos at Canontellyourstory.ca. The microsite builds on its ‘Tell Your Story’ mass campaign that launched last fall.
Oxfam’s intimidation tactics score great work
What do you do when you’re ambushed by Marg Delahunty, decked out in full warrior regalia?
Mackenzie snaps spendthrifts out of denial
Are you a ‘Denialer’?
Museum blends to stand out
Who knew art from the 1800s could blend so seamlessly with work from today?
