Christopher Lombardo
CREA sings a song about regret
The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.
Belairdirect gets customers out of scary situations
The insurance company addresses the lack of control its customers feel without its usual knight pitchman.
Gaby lands in Calgary Co-op
Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.
Weston revamps Country Harvest
New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.
What’s driving today’s shopper profiles?
WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.
Flow brings AR to the grocery aisle
The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.
Challenges remain for brands transitioning from CSR to purpose-led
In Canada, the trend remains predominant among startups and smaller businesses.
Moneris taps the passion of entrepreneurs
The payment provider changes its creative focus in its first video spot to better connect with small business owners.
HSBC surprises clients with global knowledge
The bank aims to show how an international network can have benefits here at home for Canadians.
Saxx comes out of left field
The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.
Belgian Moon gets experiential in a shipping container
The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.
CIBC goes after seasoned travellers with Aventura
The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.
Country Harvest helps fuel the go-getters
The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.
Canadians’ spending habits across provinces
Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.
What can CPG learn from the Kraft Heinz nosedive?
Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.
