Christopher Lombardo
Gen Z expect more from in-store
A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.
Metro partners with Foodlavie
The chain hopes a strategic partnership with the foodie site will drive more grocery purchases online.
New partners take over Cartier
The new leadership wants to ensure the agency will stay fully Quebec-owned and independent.
Iogo goes beyond animation
The yogurt brand takes multiple approaches to both explain and humanize functional elements of its products.
What goes into a nurse’s quality of care?
The Registered Practical Nurses Association of Ontario highlights the depth of knowledge required to do a nurse’s job.
Heinz Ketchup asks diners to ‘eat responsibly’
To kick off the important barbecue season, the brand pays homage to another bottle typically associated with summer.
Halo Top gave drivers ice cream without leaving the car
The buzzy brand tapped into captive gridlock audiences ahead of the first long weekend of the summer.
Kids Help Phone signals a shift
The non-profit is looking to expand its audience to all potential donors who support the youth it serves.
Oka wants to make fine cheese accessible
A multiplatform push in Ontario aims to make it “ok” to enjoy specialty cheese during more occasions.
MaRS redefines ‘innovation’ in first campaign
The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.
Kraft Heinz brings Mayochup north
The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.
Micro-trips the new norm in grocery
PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.
Walmart adds Mobile Klinik to its Supercentres
The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.
Wine Rack invites Canadians to relax
The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.
Beefeater tickled Pink with new launch
Corby brings its strawberry spirit to Canada as the market for gin grows.
