Carey Toane

Contact Carey by sending an email to ctoane@brunico.com

Articles by Carey Toane
News

Nice bum, where ya from?

Everywhere we looked last month, bottoms were popping up in campaigns like snowdrops. Here are a few of our favourites.

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Budgell moves up the ranks at M5

Rod Budgell has been appointed EVP chief strategist at the Halifax-based group.

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Doner hires Reneau to oversee Canadian operations

As SVP general manager, Michael Reneau will oversee all Canadian accounts as well as new business.

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Leonard promoted to president/COO of DDB Canada

The expanded role oversees the Vancouver and Edmonton offices as well as Toronto, where Leonard was previously president.

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Roundtable – Doing the math

With more decisions to be made about where you put your marcom dollars these days, there’s more to measure when it comes to return on marketing investment (ROMI). And given the impact of influencers and the speed at which programs can be tweaked, there’s also more need for speed to keep up on both attitudinal and actual performance metrics.

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Fluevog ads crowdsource cool

Fluevog fans are deciding how to represent the brand in magazine advertising. 

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Democracy by design

For Ikea Canada marketing manager Thomas Kyle, the secret to a beautiful strategy is to get people talking.

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Labrador takes centre stage

The region is the star of the latest effort for Newfoundland and Labrador Tourism.

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Real men, real beauty

Unilever’s Dove Men+Care arrives on shelves.

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General Mills Canada’s head ‘cheer’-leader

Dale Storey and General Mills help Canadians cheer on our Olympians.

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Manufacturing chic

Sears, Zellers and Loblaw get in on the thrifty fashion trend and look haute while doing so.

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Bibas leaves P&G Canada

The general manager of P&G Health & Beauty Care Canada has left the company to become president of Avon in her native Brazil.

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Huffington welcomes a brave new media world

From Heraclitus to Balloon Boy, Ad Week keynote Arianna Huffington elaborates on how the world has changes in terms of media, politics and our daily lives.

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Post-recession, Canadians changing attitudes, behaviours – study

The seventh annual BrandSpark Canadian Shopper Study takes consumer temperatures on environment, health and nutrition and house brands as well as naming the best new products of 2010.

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Marketing Legends become marketing mentors

The Marketing Hall of Legends is launching its Mentoring Exchange program at the gala next Monday, Jan. 25, as part of Toronto’s Ad Week festivities.