Carey Toane

Contact Carey by sending an email to ctoane@brunico.com

Articles by Carey Toane
News

Paris import De Lauw to lead Cossette Montreal creative team

The new VP/CCO of the Montreal office replaces Patrick Beauduin, who will become SVP, creativity.

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Bill Durnan to leave Cossette

After nine years at Cossette’s Toronto office, the senior adman is transitioning into a new, independent ‘brand renewal’ venture.

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Dove seeks real men

Unilever’s new Dove Men+Care line will be on Canadian shelves this month, with a campaign launch slated for – where else? – the Super Bowl.

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Carl Jones joins Grey Canada as VP/ECD

The industry veteran moves north to the Toronto office from Mexico, where he was the country’s most awarded art director.

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Labrador takes centre stage in NL tourism spot

The Aboriginal heritage of the ‘Big Land’ is highlighted in an effort to open up the pristine region to visitors and tie in with Olympic images of Canadian identity, such as the Vancouver Games’s inukshuk logo.

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LG Canada welcomes new VP mobile marketing

Former Dell exec Mike Lombardo joins the mobile communications group as the number-two-ranked player announces aggressive growth strategy.

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Overall winner – Loblaw’s Craig Hutchison: Back to the future

From a new events program that has the attention of international retailers to the unapologetic kitsch of the Insider’s Report, Loblaw’s Craig Hutchison is ushering in a new golden age of grocery.

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Perrier’s secret society

Nestlé Waters’ Perrier brand hit the bar scene with a posh plan to get 25- to 40-year-olds to break out the bubbly, ahem, water.

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Perrier goes covert with secret society

Nestle Waters’ Perrier brand hits the bar scene with a plan to get the affluent club crowd to break out the bubbly, water, that is.

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Christina Yu named ECD at Red Urban

Creative star ends four-year stint at Lowe Roche.

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AOY Gold: DDB rules the roost

Frank Palmer and company have done it again. After a brief stopover at Bronze last year, DDB Canada is AOY champion once more, thanks to a solid performance across the board with five campaigns that showcase the agency’s undeniable bench strength spanning categories and media.

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AOY Silver: Rethink thrives with the little guy

Rethink loves an underdog. If you don’t believe that, a flip through their Silver-winning cases over the next few pages will convince you.

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AOY Bronze: Zig ideas, Zig changes

Zig positions itself as media-neutral, as per its motto ‘ideas in their most powerful form,’ and this year’s creative delivers on that promise.

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AOY Honourable Mention: Lowe Roche boxes the competition

No stranger to AOY accolades, Geoffrey Roche, Christina Yu & co. are back with a solid fourth-place showing, the best ranking for Lowe Roche since its Bronze win in 2006.

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AOY Finalist: Taxi ranks high

Last year’s Gold winner Taxi placed as a finalist this year. The indie shop – now 285 strong – opened an Amsterdam office and welcomed in over two dozen new pieces of business at home while churning out solid work for long-time clients like Pfizer and Canadian Tire. Recession? What recession?