Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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RGC creates an influencer to tackle intoxicated betting

The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.

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Why Desjardins is giving clients control

The insurance company wants its expertise to help customers feel confident about handling all of life’s ups and downs.

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BMO wants to literally change how we talk about women and money

The bank’s latest work on financial equality centres on a petition to eliminate terms like “gold digger” from the dictionary.

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MoveSnap drops an album to break through the noise

The digital moving concierge service adds more consumer-facing marketing to its B2B approach as it eyes a national expansion.

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Canadian planners have a pay gap problem

An APG Canada survey not only shows disparities based on gender and race, but that it grows as strategists stay in the industry.

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Plan International picks Doug & Partners to run holiday campaign

The non-profit’s annual gift-giving fundraiser is going all-digital this year.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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Sun Life offers control over everything that’s uncontrollable

A new campaign turns “wanting” into “doing” as the brand secures a place at the intersection of financial, physical and mental health.

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Adidas finds inspiration in the legacy of Terry Fox

The apparel brand is in the second phase of a major effort to support the runner’s Foundation and its own brand mission.

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Corby names new VP of marketing

Caroline Begley takes over marketing as the company invests in higher-end spirit and wine brands that drive more value.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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Taxi is launching paid internships for Black talent

With the first cohort arriving this month, the agency’s Black Taxi team eliminates a financial barrier to entering advertising.

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How 1Milk2Sugars plans to uplift influencers of colour

The PR agency’s talent representation division is addressing the disparity between opportunities for certain talent.

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Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.