Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Masks figure prominently in 2020 Cashmere Collection ball

Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.

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Dove steps up its stand against systemic racism

Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.

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Vancity wants to help small business stay open

The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.

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Hyundai ventures outside again

The automaker resumes its plans for more above-the-line marketing as demand begins to recover.

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Broken Heart Love Affair adds more assignments

Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.

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Pizza Pops set up an internet-wide digital scavenger hunt

The contest is one weird-but-amusing tactic being used to give “dudes” what they’re looking for at home.

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.

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Juripop helps victims rise above shame and prejudice

The legal aid organization promotes its free services by denouncing phrases victims of sexual violence are all too used to hearing.

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The ADCC will livestream an effort to save itself

The organization’s 24-hour fundraiser is being promoted with a campaign focused on what it has given creatives over the last 72 years.

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Tim Hortons ask customers to come back as they are

The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.

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Canadian Tire becomes a one stop shop for moving forward

The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.

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Rethink strengthens its Toronto strategy team

The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.

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Cineplex reminds people of the joy of seeing movies together

As it plans its approach to reopening, the theatre chain projected a film for residents of an apartment building.

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What makes a purposeful brand?

New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.

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Simplex’s rebranding aims to make tool rental easy

The equipment chain overhauls its brand and retail experience to compete with new entrants and prepare for expansion.