Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

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Kids Help Phone enlists children to write letters to each other

Broken Heart Love Affair’s first campaign aims to help youth deal with their own feelings of stress and isolation during the pandemic.

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Arc’teryx announces new environmental targets

Despite facing some disruption due to the pandemic, the outerwear brand commits to the long-term importance of climate action.

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Mixtape lets clients ‘pay what they can’

The agency creates a model that suits small businesses that need to adapt and marketers who are reluctant to spend.

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Canadian Tire pledges to give communities what they need

The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.

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Lowe’s asks Canadians to let their homes take care of them

The hardware retailer’s new campaign aims to put a more positive spin on staying at home.

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Health organizations recognize their frontline workers

Eight Alberta hospitals show gratitude to doctors and nurses, while the BC Nurses’ Union urges the public to keep them safe.

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How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

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How Gen Z is shopping online while staying home

A survey by Amplify also suggests young Canadians are holding brands to high standard when it comes their ads.

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Walmart reinforces commitment to customers and community

Being an essential business means the retailer is staying open, but also has numerous consumer concerns to address.

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Randy Stein, Scott Dube to leave Grip

Two of the agency’s co-founders and creative leads are departing to find new challenges.

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Beauty and grooming could face ‘significant challenges’

It’s not just grocery: a survey suggests staying at home has changed habits in a way that could disrupt personal care categories.

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CAMH gives mental health support from a distance

The hospital gets the word out about how it can still help those facing new hurdles brought on by the pandemic.

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Tim Hortons hires new head of marketing strategy

Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.

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Expected increase in delivery is coming to pass

Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.