Daniel Calabretta
New owners take over Trigger’s marketing division
Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.
What Canadians want to hear from brands right now
The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.
The reputational risk of seeking a bailout
Brands need to be aware of how consumers might perceive highly valuable companies looking for government assistance.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
Wax staff ‘blindsided’ by agency closure
After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.
Inside the Competition Bureau’s focus on digital ads
Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.
How agencies are keeping morale up
As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.
Nissan Canada rotates leadership positions
Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.
How execs are handling a crisis with no playbook
Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.
Viagra gives another reason not to be embarrassed
Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.
Shopping visits predicted to hold steady in months ahead
IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.
Ad agencies grapple with COVID-19 disruption
Public health measures have delayed shoots, campaign launches and pitches, with disruption to clients’ business looming.
GTB Canada appoints Mike Flynn as president
Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.
Harlequin forgoes shirtless hunks to broaden its audience
The romance publisher is looking to get past the cliches of genre to show the positive benefits of its expanding entertainment options.
Dx3 cancels day two, Cannes Lions sets contingency plan
An earlier possible COVID-19 transmission at the venue closes the marketing event early, while Cannes confirms fall backup dates.
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