Daniel Calabretta
Laughing Cow’s new brand platform is a funny thing
Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.
Why Acura gave away lipstick for Valentine’s Day
Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.
Boston Pizza brings people together for Valentine’s Day
The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.
GoDaddy tells a story about small business growth
The next phase of a campaign with Muggsy Bouges shows how the company helps entrepreneurs after they get their idea off the ground.
IPG’s organic revenue continues to grow in Q4
Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.
Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”
Hunt’s uses chef-approved recipes to highlight its premium tomatoes
ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.
Omnicom’s organic growth continues upward in Q4
The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.
Bleublancrouge wins global Thompson Hotels account
The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.
Genesis taps influencers to spotlight at-home service
The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.
The Garden grows with five account wins
Three of the five new clients have tapped the Toronto shop for brand strategy and visual identity work.
How RBC is pushing for more inclusivity
Even though the bank is ranked the third-most diverse company in the world, it’s still not good enough, says senior director Gopal Bansal.
Goop sets up shop at Sephora in Canada
The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.
Nature’s Way finds the truth about Omega-3s
The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.
Fuse adds to experiential, creative leadership
A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.
