Daniel Calabretta
Why Casey House created new episodes of Friends and The Office
The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.
WW Canada expands into the subscription box space
A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.
Elemental adds to creative and client leadership
The agency promotes Scott Fess and Justin Haberman to free up its other execs to focus on higher-level clients.
Zulu Alpha Kilo hires Wain Choi as new ECD
A three-year search ends with someone that brings valuable knowledge of both Canadian and global markets.
Fizz continues to do things differently
The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.
Laughing Cow’s new brand platform is a funny thing
Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.
Why Acura gave away lipstick for Valentine’s Day
Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.
Boston Pizza brings people together for Valentine’s Day
The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.
GoDaddy tells a story about small business growth
The next phase of a campaign with Muggsy Bogues shows how the company helps entrepreneurs after they get their idea off the ground.
IPG’s organic revenue continues to grow in Q4
Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.
Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”
Hunt’s uses chef-approved recipes to highlight its premium tomatoes
ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.
Omnicom’s organic growth continues upward in Q4
The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.
Bleublancrouge wins global Thompson Hotels account
The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.
Genesis taps influencers to spotlight at-home service
The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.
