Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Bus Shelter 2

Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

acuralipstick1

Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.

BP_Heart_5

Boston Pizza brings people together for Valentine’s Day

The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.

godaddymuggs

GoDaddy tells a story about small business growth

The next phase of a campaign with Muggsy Bouges shows how the company helps entrepreneurs after they get their idea off the ground.

Michael Roth_Landscape_04-25-16

IPG’s organic revenue continues to grow in Q4

Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.

PMH_Toronto_2007

Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

sugo

Hunt’s uses chef-approved recipes to highlight its premium tomatoes

ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.

johnwren

Omnicom’s organic growth continues upward in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.

thompsonchicago

Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.

Genesis

Genesis taps influencers to spotlight at-home service

The auto brand enlists Nav and Tia Bhatia as it continues its push to be a “progressive” disruptor in the luxury category.

shane_shari

The Garden grows with five account wins

Three of the five new clients have tapped the Toronto shop for brand strategy and visual identity work.

RBC

How RBC is pushing for more inclusivity

Even though the bank is ranked the third-most diverse company in the world, it’s still not good enough, says senior director Gopal Bansal.

goop1

Goop sets up shop at Sephora in Canada

The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.

natureswaypic1

Nature’s Way finds the truth about Omega-3s

The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.

Patrice_Aleena_V6

Fuse adds to experiential, creative leadership

A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.