Daniel Calabretta
How agencies renewed support for small businesses
“Shop local” was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.
Circle K wants you to be lucky this holiday
The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.
Boston Pizza answers real demand with a fake cryogenics program
The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.
How Bruush is using famous smiles to grow across North America
The Vancouver-based DTC electric toothbrush is using the likes of Kevin Hart to try and take share from legacy oral care brands.
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
How agencies are adopting a distributed workforce
As borders blur in the age of virtual everything, Sid Lee and The&Partnership are drawing on global expertise from across their networks.
SAAQ changes its tune
Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.
Did the Reese Society reach cult-like status?
The brand was so pleased with the program’s results that it erected a fan-created oil painting of its cups on a billboard to say thanks.
McCann Canada hires new CSO
Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.
Why did Alfa Romeo pair up with Cheryl Hickey?
Because the SUV segment in Canada is cooking and the sports car brand wants a bigger piece of the pie.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”
Bob’s Your Uncle to launch influencer collaboration hub
Cora Brady, who stepped in as president this week, will lead the development of a platform that connects brands with creators.
Color Cannabis cooks up a way to keep edible users safe
A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.
McCann West hires VP of strategy
Russ Rickey will lead strategic planning as the agency’s Calgary office looks to give clients reach outside of Western Canada.
Why Kijiji built a digital storefront for its first holiday campaign
The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.
