Daniel Calabretta
IKEA goes off-book with this year’s catalogue
The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.
Shaw looks to retain Western Canadians with wireless
Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.
Onlia builds a message about being safe everywhere
The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.
Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery
The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.
A&W aims to beat MS with take-out
How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.
Sid Lee expands PR service to Toronto
Genna Alexopoulos has been hired to lead the offering and build on the agency’s integrated approach.
American Express makes big push to shop small
Why the brand quintupled its small biz support and is emphasizing how rewarding buying local can be.
RBC unites over 50 brands in support of small business
The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.
Alexander Keith’s comes back home to Nova Scotia
To win back allegiance on its home turf, the brand is celebrating local grit.
Destination Canada uses celebrity power to promote spending at home
The organization gets a little help from comedian Rick Mercer, news vet Peter Mansbridge and musician Gregory Charles.
Air Miles gets real with collectors
Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.
Indigenous tourism gets tactical
First, the tourism board showed Canadians what they can do in their backyard. Now the strategy is to literally give them a roadmap.
Mini Babybel focuses on shelf
Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.
Removing the confusion around recycling etiquette
Instead of bombarding Manitobans with the do’s and don’ts of recycling, the CBCRA tried something different.
Decathlon goes big with simple billboards from Rethink
The retailer’s first-ever national campaign may seem unassuming, but the brand’s mission is not.
