Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Great Big Move

ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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Pizzaville and Spin Master partner to entertain families

The QSR bundles a board game with pizza to be relevant in pandemic home dining trends that are starting to re-emerge.

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ICA and Bell Media’s contest will celebrate diverse ads

The IDEA competition aims to prove that diversity in front of and behind the camera has benefits for business strategy.

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CSMLS brings medical technologists out of the lab

Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.

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Going back to nature to drive interest in senior living

The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.

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Mo Bofill joins 123w to establish a Toronto office

The Vancouver agency’s new partner will help it expand its design-led approach.

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NFA adds to executive, creative and strategy teams

Seven hires, including new GM Chris Perron, are supporting growing business and an expanding network of offices.

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How Popeyes kept up the buzz for its chicken sandwich

A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.

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Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.

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Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

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RGC creates an influencer to tackle intoxicated betting

The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.

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Why Desjardins is giving clients control

The insurance company wants its expertise to help customers feel confident about handling all of life’s ups and downs.

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BMO wants to literally change how we talk about women and money

The bank’s latest work on financial equality centres on a petition to eliminate terms like “gold digger” from the dictionary.

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MoveSnap drops an album to break through the noise

The digital moving concierge service adds more consumer-facing marketing to its B2B approach as it eyes a national expansion.