Daniel Calabretta
Chatr discovers consumers want control, not just cost-certainty
The insight led to a new platform that takes the Rogers-owned brand in a new direction.
Cover your face: Cashmere gets a pandemic pivot
Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.
Dove steps up its stand against systemic racism
Capturing images from protests in a new campaign and expanding CSR efforts, the brand wants to show it is serious about getting it right.
Vancity wants to help small business stay open
The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.
Hyundai ventures outside again
The automaker resumes its plans for more above-the-line marketing as demand begins to recover.
Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
Pizza Pops set up an internet-wide digital scavenger hunt
The contest is one weird-but-amusing tactic being used to give “dudes” what they’re looking for at home.
Fido keeps the community connected for Pride
A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.
Juripop helps victims rise above shame and prejudice
The legal aid organization promotes its free services by denouncing phrases victims of sexual violence are all too used to hearing.
The ADCC will livestream an effort to save itself
The organization’s 24-hour fundraiser is being promoted with a campaign focused on what it has given creatives over the last 72 years.
Tim Hortons ask customers to come back as they are
The QSR welcomes customers back as parent company RBI releases a framework for brand-building amid disruption.
Canadian Tire becomes a one stop shop for moving forward
The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.
Rethink strengthens its Toronto strategy team
The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.
Cineplex reminds people of the joy of seeing movies together
As it plans its approach to reopening, the theatre chain projected a film for residents of an apartment building.
What makes a purposeful brand?
New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.
