Daniel Calabretta
Huggies finds a place for hugs during social distancing
The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.
Retail sales on the upswing of a V-shaped recovery
However, Ed Strapagiel’s latest analysis shows it is still unclear which gains and losses will be permanent.
Mattamy picks The Turn Lab for dedicated agency team
The “outsourced in-house agency” will help the home builder digitize its marketing and manage costs.
Canadian Tire jumpstarts its sport relief efforts
Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.
Innocean hires a new creative director
Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.
Innis & Gunn is giving loyal fans their own seal of approval
Looking to drive more Canadian growth, the U.K. craft beer will reward its biggest “recommenders” for helping to spread the word.
Mosaic appeals to millennials in facetious campaign
The insurer jokes that the cohort is entering big life stages in a year when the zombie apocalypse could be next.
Ogilvy adds to its creative and design departments
The agency brings on dedicated design leadership in Montreal, while adding to its bench strength in Toronto.
Sinai Health shows all sides of care in its first campaign
Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
Budweiser is sending sports fans to their own bubble
The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.
Chefs Plate sorts out a place in the meal kit market
Demand is up but so are financial worries, so the relative newcomer leans into being a practical option.
Corona is auctioning off trips to get Canadians outside
Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.
Volkswagen has room for any family in an ‘SUVW’
The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.
Do not join Reese’s secret society
The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.
