Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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How agencies renewed support for small businesses

“Shop local” was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.

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Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.

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How Bruush is using famous smiles to grow across North America

The Vancouver-based DTC electric toothbrush is using the likes of Kevin Hart to try and take share from legacy oral care brands.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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How agencies are adopting a distributed workforce

As borders blur in the age of virtual everything, Sid Lee and The&Partnership are drawing on global expertise from across their networks.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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Did the Reese Society reach cult-like status?

The brand was so pleased with the program’s results that it erected a fan-created oil painting of its cups on a billboard to say thanks.

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McCann Canada hires new CSO

Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.

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Why did Alfa Romeo pair up with Cheryl Hickey?

Because the SUV segment in Canada is cooking and the sports car brand wants a bigger piece of the pie.

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2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

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Bob’s Your Uncle to launch influencer collaboration hub

Cora Brady, who stepped in as president this week, will lead the development of a platform that connects brands with creators.

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Color Cannabis cooks up a way to keep edible users safe

A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.

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McCann West hires VP of strategy

Russ Rickey will lead strategic planning as the agency’s Calgary office looks to give clients reach outside of Western Canada.

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Why Kijiji built a digital storefront for its first holiday campaign

The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.