Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Amex Shop Small - Yonge Dundas Billboard

American Express makes big push to shop small

Why the brand quintupled its small biz support and is emphasizing how rewarding buying local can be.

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RBC unites over 50 brands in support of small business

The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.

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Destination Canada uses celebrity power to promote spending at home

The organization gets a little help from comedian Rick Mercer, news vet Peter Mansbridge and musician Gregory Charles.

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Air Miles gets real with collectors

Actual Canadians make the cut in ads that talk up the loyalty program’s new and evolving opportunities for rewards.

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Indigenous tourism gets tactical

First, the tourism board showed Canadians what they can do in their backyard. Now the strategy is to literally give them a roadmap.

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Mini Babybel focuses on shelf

Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.

Believe in the Bin

Removing the confusion around recycling etiquette

Instead of bombarding Manitobans with the do’s and don’ts of recycling, the CBCRA tried something different.

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Decathlon goes big with simple billboards from Rethink

The retailer’s first-ever national campaign may seem unassuming, but the brand’s mission is not.

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Cultural trends marketers can tap into

Juniper Park\TBWA combed the consumer landscape in search of new behaviours that brands can embrace.

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Family trumps function in new Mercedes-Benz creative

The automaker is tying its D&I efforts into a campaign that shows there’s more to the luxury brand than meets the eye.

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Andy MacLellan aquires full ownership of Verb

With travel restrictions beginning to ease, the co-founder says the agency has picked up 11 net new tourism brands since the start of the month.

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The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

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DoorDash names Veritas as PR AOR

The agency will help the food delivery co. tell the story of how it’s helping local restaurants grow.

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Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.