Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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How Mini is keeping its community connected

Friendship among drivers is a major draw for the automaker. Virtual meet-ups and content that go beyond cars aims to maintain it.

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Fuse rebrands and streamlines creative approach

The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.

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Tangerine gets ready for what’s next

As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.

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You can now buy Donald Trump branded body bags

Three Canadian creatives are drawing attention to the dangerous repercussions of halting funding to the W.H.O.

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Canada to have a rough road to economic recovery

EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.

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Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

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HomeEquity shows what to love about staying home

The financial company’s emotional approach to reverse mortgages gets new relevance for seniors during COVID-19.

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Parachute gets parents to keep cannabis edibles ‘high and locked’

The non-profit shifts its target in response to an uptick in calls to poison control centres.

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BBDO Canada names Christopher Andrews president and CEO

The current president of The&Partnership will take over for a retiring Dom Caruso this summer.

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The Frontline Fund asks donors to give workers some back up

The campaign drives to a central donation point for Canadians and companies to “cover” the needs of staff at over 100 hospitals.

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How Vessi’s relief for frontline workers tripled sales

The sneaker brand used feedback from its many healthcare customers to create a program that turned discounts into donations.

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Canadian Paralympic Committee pivots to a different inspiring message

With this year’s games postponed, athletes use their experience with “the world changing overnight” to give Canadians a sense of hope.

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Metro wants people to get through this together

The grocer looks to ‘tomorrow’ in a campaign celebrating moments of communities supporting each other during the pandemic.

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H&R Block wants alternative filing options to feel safe and easy

A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.

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How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.