Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
bmw3

FCB/Six wins BMW’s North American CRM assignment

Picked up after a review, the business builds on its parent agency’s three-year relationship with the automaker in Canada.

McDelivery_Halloween_Cossette

McDonald’s delivers Halloween to Canadians

An AR experience promoting McDelivery is the QSR’s latest effort to “reach its guests where they are” during the pandemic.

Screen Shot 2020-10-30 at 10.55.16 AM

National Bank broadens its effort for healthcare workers

Social workers, cleaners and respiratory therapists feature in the bank’s outreach to a segment with growing financial needs.

volvopolestar

Volvo brings a tune-up to its owners’ doorstep

A new app has benefits for drivers trying to stay healthy, but it’s also the latest step in the automaker’s digital strategy.

Screen Shot 2020-10-26 at 11.24.52 AM

DoorDash tries to get its place in Canada’s ‘flavourhoods’

The food delivery app’s first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.

Great Big Move

ParticipAction links physical activity to socializing

People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.

Screen Shot 2020-10-23 at 10.29.46 AM

How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

Screen Shot 2020-10-21 at 8.42.04 AM

Pizzaville and Spin Master partner to entertain families

The QSR bundles a board game with pizza to be relevant in pandemic home dining trends that are starting to re-emerge.

Bell Media-Bell Media and ICA Launch the Inaugural Inclusivity-

ICA and Bell Media’s contest will celebrate diverse ads

The IDEA competition aims to prove that diversity in front of and behind the camera has benefits for business strategy.

Screen Shot 2020-10-20 at 10.58.31 AM

CSMLS brings medical technologists out of the lab

Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.

Screen Shot 2020-10-19 at 11.24.29 AM

Going back to nature to drive interest in senior living

The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.

mobofill_StrategyPR_FINAL

Mo Bofill joins 123w to establish a Toronto office

The Vancouver agency’s new partner will help it expand its design-led approach.

Chris-Perron Headshot

NFA adds to executive, creative and strategy teams

Seven hires, including new GM Chris Perron, are supporting growing business and an expanding network of offices.

Sandwich

How Popeyes kept up the buzz for its chicken sandwich

A social VIP list and murals helped the QSR remind consumers of how eager they were for the sandwich to come to Canada.

swoop

Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.