Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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The reputational risk of seeking a bailout

Brands need to be aware of how consumers might perceive highly valuable companies looking for government assistance.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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Wax staff ‘blindsided’ by agency closure

After a lack of communication and an office lockout, more than a dozen staff are out of work in a challenging job environment.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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How agencies are keeping morale up

As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.

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Nissan Canada rotates leadership positions

Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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Ad agencies grapple with COVID-19 disruption

Public health measures have delayed shoots, campaign launches and pitches, with disruption to clients’ business looming.

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GTB Canada appoints Mike Flynn as president

Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.

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Harlequin forgoes shirtless hunks to broaden its audience

The romance publisher is looking to get past the cliches of genre to show the positive benefits of its expanding entertainment options.

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Dx3 cancels day two, Cannes Lions sets contingency plan

An earlier possible COVID-19 transmission at the venue closes the marketing event early, while Cannes confirms fall backup dates.

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Belairdirect seeks to simplify insurance with a complicated dance number

The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.