Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
remax

Re/Max makes its experience accessible

The real estate company focuses on how having done this “a million times before” can help increasingly stressed buyers.

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What are Canadians’ favourite new products?

Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Nissan brings people together with Qashqai’s tech

The campaign is part of an effort to focus on the human element of the automaker’s technological features.

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Jordan Doucette to join No Fixed Address as partner

Leo Burnett Chicago’s CCO is joining the agency to help scale its offering and expand across North America.

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Drug Free Kids educates with prankish gummy bears

The non-profit is the latest to inform Canadians about the unpredictable nature of “cannabis 2.0″ products.

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Braque launches new content marketing division

Matrice creates a dedicated unit to answer demand for standalone services, with a focus on small business and startups.

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Global CCO Carlos Moreno to leave Cossette

The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.

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Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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WW Canada expands into the subscription box space

A partnership with truLOCAL helps the brand with its recent goals of being more digitally relevant to younger members.

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Elemental adds to creative and client leadership

The agency promotes Scott Fess and Justin Haberman to free up its other execs to focus on higher-level clients.

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Zulu Alpha Kilo hires Wain Choi as new ECD

A three-year search ends with someone that brings valuable knowledge of both Canadian and global markets.

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Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

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Laughing Cow’s new brand platform is a funny thing

Fromagerie Bel focuses on optimism in the face of mishaps, bringing the emotional benefits of laughter back to the core of its brand.

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Why Acura gave away lipstick for Valentine’s Day

Inspired by the automaker’s NSX “supercar,” the contest played into the “precision crafted” brand positioning.