Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Arterra opens itself up to human connection

To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.

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Kruger shows its value in all of life’s moments

The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

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Humanity agency gets psychological about its work

Senior staff from T1 have launched an agency with a creative process centred on understanding consumer emotions.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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Loblaws turns a love of food into a love of cooking

The grocer uses a kid’s perspective to get a more creative look at the changing role of food in families’ lives.

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IKEA goes off-book with this year’s catalogue

The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.

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Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.

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Onlia builds a message about being safe everywhere

The insurance co created “sand circles” for social distancing, part of a brand positioning based around keeping communities safe.

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Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery

The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.

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A&W aims to beat MS with take-out

How the QSR has adapted its annual fundraiser (and one of its busiest days of the year) to be distancing-friendly.

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Sid Lee expands PR service to Toronto

Genna Alexopoulos has been hired to lead the offering and build on the agency’s integrated approach.

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American Express makes big push to shop small

Why the brand quintupled its small biz support and is emphasizing how rewarding buying local can be.

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RBC unites over 50 brands in support of small business

The coalition aims to bring Bay Street and Main Street together with “Canada United,” giving consumers a simple way to help.

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.