Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Dx3 cancels day two, Cannes Lions sets contingency plan

An earlier possible COVID-19 transmission at the venue closes the marketing event early, while Cannes confirms fall backup dates.

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Belairdirect seeks to simplify insurance with a complicated dance number

The company’s latest cinema-inspired ad zeroes in on customers looking for a greater sense of control over their insurance.

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One Show, ADC Awards go online-only due to COVID-19

The One Club will replace Creative Week events, set for May, with live-streamed ceremonies.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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Addition Elle and Penningtons employees fight stereotypes together

The Reitmans-owned banners build on their communities by showing that the people behind the clothes know what they deal with.

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Communicating values through content

At AToMiCON, marketers from Koho and Bud Light explained how design and entertainment helps solidify their brand pillars.

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Lush makes a stand for refugee rights

The beauty brand pushes Canada to rescind the Safe Third Country Agreement as its bans ICE agents from its U.S. stores.

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Raising the Roof turns cardboard signs into ads

A 25-foot castle and other creative focuses on big dreams to make homelessness more relateable.

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Tourisme Montreal renews assignment with Lg2

Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.

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Manulife puts disciplined advice at the forefront

A new campaign shows the benefits of letting “Advisors Do That” when it comes to investments, instead of doing it yourself.

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OMHA shows a day in the life of a hockey family

The youth hockey organization wants to drive registration by showing benefits of the game for players and communities at large.

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Fisherman’s Friend charts its latest play with Nick Nurse

The lozenge brand continues its work with the Raptors coach, showing a younger demo it is useful for more than a cough.

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Re/Max makes its experience accessible

The real estate company focuses on how having done this “a million times before” can help increasingly stressed buyers.

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What are Canadians’ favourite new products?

Plant-based and health-conscious products were well-represented in Brandspark’s annual ranking.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.