Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
krugerpileup

Kruger gets more generous with its CSR

The company taps NHLers to extend “Rolling It Forward” as its short-term marketing investments shift to more community support.

coorsshot3

Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

tl2

Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

bumble

How Bumble is pivoting its marketing to virtual dates

New social ads show how options like video chat can still deliver the long-term, quality connections the dating app is known for.

Screen Shot 2020-05-11 at 12.03.59 PM

YWCA drives donations to any organization fighting domestic violence

The non-profit is calling in extra support for women forced to quarantine with their abuser.

image010

MS Society of Canada partners with Curiouscast

The non-profit is supporting the network’s new podcast “This is MS,” which educate people about the “invisible” disease.

damir-kopezhanov-nC6CyrVBtkU-unsplash

Bimm makes 10 new hires

The Toronto digital agency grows during the pandemic following expanded mandates with Audi, Leon’s and Grainger.

MVM_Splash_Header_EN

How Mini is keeping its community connected

Friendship among drivers is a major draw for the automaker. Virtual meet-ups and content that go beyond cars aims to maintain it.

FUSECreate_Collage

Fuse rebrands and streamlines creative approach

The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.

tangerine

Tangerine gets ready for what’s next

As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.

IMG_5074

You can now buy Donald Trump branded body bags

Three Canadian creatives are drawing attention to the dangerous repercussions of halting funding to the W.H.O.

agenda-analysis-business-plan-990818

Canada to have a rough road to economic recovery

EDC’s outlook predicts “the worst is yet to come” as several underlying factors hit here harder than other OECD countries.

??????????????

Kia Canada picks Strategic Objectives as PR AOR

The agency will help the automaker further develop its “surprising” brand platform.

Screen Shot 2020-04-30 at 11.08.02 AM

HomeEquity shows what to love about staying home

The financial company’s emotional approach to reverse mortgages gets new relevance for seniors during COVID-19.

highandlocked

Parachute gets parents to keep cannabis edibles ‘high and locked’

The non-profit shifts its target in response to an uptick in calls to poison control centres.