Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Retail, shopping, consumers

Brands struggling to stand out should focus on emotion

Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.

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IKEA dances its way into bed

This year’s “Sleep Event” campaign aims to offer solutions to people who have been having more trouble getting some rest lately.

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TIFF calls on fans to continue film fest rituals

Despite many changes this year, the festival wants to show that it is maintaining its role in culture and the film industry.

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Rethink makes rolling papers that double as straws for Truss

The Molson-Hexo joint venture takes a masterbrand approach to introducing a “trusted” family of cannabis-infused drinks.

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HomeEquity enlists a con man to protect seniors

The financial brand looks to help its target audience enjoy a stress-free retirement by avoiding the uptick in scams, during the pandemic.

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Sherwood wants to add the flare of other sports to hockey

The Canadian Tire brand was stale among young players, so is trying to embody the evolution of the game.

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How BMW is bringing the dealership home

Live-streaming its vehicle launches is one way the luxury brand is giving buyers access to its cars and expertise.

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Black talent feel ‘cultural fit’ would shut them out of advertising

A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.

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Sapporo fuses music from east to west

The beer brand helps artists collaborate from lockdown as it looks to close the gap in the imported beer category.

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Skip delivers an at-home arena experience

The food delivery app made custom ads for the NHL teams still in the playoffs to become a bigger part of home viewing rituals.

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Toyota wakes up dormant car buyers

The auto brand positions its annual sales event as a way to make daydreams about getting back on the road come true.

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Klick Health names new CEO, launches two new practices

Lori Grant will lead the health division as the company launches offerings focused on commercial consulting and new ventures.

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Arterra opens itself up to human connection

To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.

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Kruger shows its value in all of life’s moments

The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.