Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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Snoop Dogg and a sea turtle help SodaStream save the planet

The brand takes a humourous approach to “the little things” to make its environmental message more accessible.

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How Movember is trying to drive year-round relevance

Getting Auston Matthews to shave his mo’ is one way the non-profit is keeping conversations going outside of November.

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How PS DDB is approaching its shifting mission

New CD Katie Ainsworth will help the recently rebranded Vancouver office with its goals to help clients tackle industry shifts.

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No Frills turns “haulers” into deal-hunting heroes

The grocer takes celebrating deal-hunters to a new level to keep brand loyalty up in a year of retail disruption.

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Grey Canada to remain intact despite AKQA merger

WPP has created the AKQA Group with its latest merger, but the name will be sticking around in Canada.

KFC Canada-KFC-s 11 Herbs And Spices Firelog is Coming to Canada

KFC wants you to smell fried chicken from your fireplace

The QSR wants a holiday log to remind home bodies of the joy of gathering around a bucket of chicken.

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2020 PR AOY Bronze: Pomp & Circumstance marches to its own drum

The PR shop has picked up a bevy of clients (and some hardware) thanks to a renewed focus on creativity.

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Molson Coors renews partnership with Heineken

The brewing giant will continue to use the premium portfolio to grow its cider and low-alcohol business.

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2020 Design AOY Bronze: OneMethod leaves no stone unturned

CCO Amin Todai’s entrepreneurial spirit helped lay the groundwork for the Bensimon Byrne agency’s “experimental” mindset.

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Walmart finds a lot of joy in one-stop shopping

Consumers need a pick-me-up, so the retailer brought back its teddy and zeroed in on simplifying the “holiday shopping mission.”

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Gaviscon feels good about nausea

The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.

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Why Klick Health brought flu shot clinics on the road

The health-focused agency is trying to minimize stress for its staff, which includes several new senior additions.

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Pizza Pops does a merch drop

The brand’s latest digital stunt, plus spots showing the awkwardness of being a teen, continue its “weird good” strategy.

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Why Nissan made ads for over 150 target audiences

The demographic for the still-growing SUV segment is now so big, the automaker needed to address a range of different needs.

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Steam Whistle drafts Google to clinch the title of Canada’s premium beer

As its portfolio grows beyond the “one thing it does really well,” the brewer is looking to show that its focus on quality hasn’t changed.