Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
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Recipe Unlimited explores AR to promote its first craft beer

North of 41 was going to be a draught-only exclusive for its restaurants, but has expanded it into retail across Ontario.

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Mitsubishi chooses Jan Kelley as AOR

The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.

JulietHires

Juliet grows its bench strength

The agency bolsters its creative and client services teams after adding three brands to its client list.

UNB

UNB touts its impact, be it local or global

The university looks beyond simple undergrad recruitment to stand out with any kind of prospective student.

Interac

Interac makes secure spending more aspirational

The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.

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Canopy Growth acquires Ace Valley

The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.

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Mint hires new strategy leader amid larger shift

Kelly Deuster joins one year into the Toronto indie’s pivot towards a more holistic creative offering.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.

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Bud Light quarantines its seltzer mascot

Labatt follows proper safety regulations to bring “Seltzy” over the border and build hype in a competitive category.

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Zulu promotes eight as part of ‘reengineering’

New leadership roles in creative, strategy, digital and production are part of an internal plan for the next decade.

molsoncommonbond

Molson and Wiser’s raise one to their ‘common bond’

The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.

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Jam3 merges with S4 Capital’s MediaMonks

The agencies’ leadership and Sir Martin Sorrell explain how bringing the digital production shops together fits with S4′s consolidated, unitary structure.

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Athletics Canada rebrands to inspire all of its athletes

A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.

City of the Arts

Media One expands its focus along with new business

With new clients including Genesis, the agency aims to build a global content offering, served out of a new Toronto headquarters.

Mindsets

Why CDSS’s new campaign is based on studying exercise

FCB’s latest effort to help people understand Down syndrome aims to recruit participants and disprove a myth.