Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
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Performance Art scales rapidly in first four months

New senior strategy and tech talent in Toronto are among the two dozen staff the IPG agency has added since the summer.

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Egg Farmers of Canada write a book to crack down on egg myths

The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.

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Ford makes a smoothie from ingredients in its cars

The automaker wants to show off innovation novel to the category: the sustainable, plant-based materials it uses to make its parts.

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Plan International turns a goat into an influencer

GG the Goatfluencer features in 350 pieces of content that show different donors the Gifts of Hope that appeal most to them.

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Sterling Vineyards tries to build a youthful identity

The winemaker collaborated with three celebrity influencers to expand its customer base through personal storytelling.

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Budweiser erects a monument to women’s hockey

The statue outside the Hockey Hall of Fame is a physical representation of the brewer’s partnership with the PWHPA and women’s hockey.

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BHLA to ‘refine’ Simplii’s brand as new AOR

A new platform will be targeted at helping the direct banking brand break through the clutter.

Sol

Sol’s founder goes on tour to build loyalty

The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.

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Ford goes all in on an ‘Escape’ for Diwali

With a bespoke spot, the automaker wants a multicultural message to go mainstream and stretch beyond yesterday’s holiday.

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BHLA named AOR for Go RVing Canada

Two of the agency’s co-founders reunite with a former client to help navigate the post-pandemic landscape.

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Mondelez wants a bigger share of the holidays

The company has innovated some of its most-loved brands to perform better during the biggest confectionery opportunity of the year.

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Veterans Affairs broadens the scope of remembrance

A new campaign aims to connect the holiday to more recent missions, peacekeeping and relief efforts at home.

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Jackman launches venture capital arm

The business consultancy aims to combine early stage funding with its strategy, design and communications expertise.

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Tourism Yukon makes the case to visit a ‘Different World’

A new platform meant to attract Canadians who would otherwise look to international destinations is key to the recovery effort for the territory’s tourism sector.

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Angry Orchard taps an ornery apple tree

The hard cider brand is looking to tout its crisp flavour in a crowded category with its sour mascot.