Justin Crann

Contact Justin by sending an email to jcrann@brunico.com

Articles by Justin Crann
Bay

HBC lets customers decide what makes something stylish

The retailer has enlisted five influential Canadians to help demonstrate how customers can make The Bay their own.

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LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

Arterra

Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

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McLovin’ takes a stand for Mike’s Hard seltzers

Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.

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Indigo turns the page on back-to-school

The retailer’s latest effort seeks to empower consumers through a “bolder” and more fun approach that fits within its intentional living platform.

McDonalds

Two McDonald’s campaigns tap into returning freedoms

The QSR is celebrating the things Canadians missed, be it traveling or getting to hang out with a fry thief.

Conagra

Conagra lays out its Canadian roots

A big brand push behind the likes of VH, Pogo and Hunt’s seeks to win over the support of local shoppers.

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Interac turns spending habits into songs

A new tool turns payment data into tracks that help Canadians hear when spending on certain things goes up and down.

DFK

Drug Free Kids shows when sharing isn’t caring

Through evocative imagery, the non-profit urges parents to talk to their kids about prescription drugs that aren’t meant for them.

OrganicFuture

Mill Street embarks on a national organic mission

The brewer is trying to improve awareness outside of Ontario with a new beer that helps farmers convert to organic.

TacoBell

Taco Bell goes sublimnal to draw out peoples’ cravings

The QSR used imagery for fake brands to plant a craving for its namesake product in the minds of Canadians.

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Tempur-Pedic teams up with Georges St-Pierre on Paralympic campaign

The mixed martial artist is part of a refresh of the mattress brand’s awareness campaign.

Slim Jim _ Chris Boucher - Social Post[50]

Slim Jim finds a natural partner in Slim Duck

The Conagra Foods brand is looking to mimic a celebrity strategy that worked well for its Bigs Seeds brand to promote its meat sticks.

Catch the Scam

In Brief: Canadian agencies earn global recognition

Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.

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Molson Coors puts rubber to the road with Arizona Hard promotion

The brewer is taking some valuable lessons on strategy from the success of a promotional bike sale for its Arizona Hard brand.