Staff
The 2020 Shopper Innovation + Activation Awards shortlist
See the activations, campaigns and shopper marketing programs competing for the top prize.
Remembering John Burghardt
Former strategy editor Mark Smyka remembers the adman and columnist, before looking back on some of his writing.
Online juries announced for 2020 Marketing Awards
As the final deadline approaches, meet the industry pros that will help judge this year’s entries.
Craft jury announced for 2020 Marketing Awards
Ahead of Friday’s entry deadline, the agency and production pros awarding the best in technical achievement have been revealed.
Design jury announced for 2020 Marketing Awards
Meet the creatives and designers deciding winners in the category as the next deadline for entries approaches on Jan. 17.
Shortlist announced for 2020 AToMiC Awards
The awards recognizing collaborative and creative use of advertising, tech, media and content will be given at a gala on March 3.
Tribute: How Bell just got better
The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.
Multicultural jury for 2020 Marketing Awards announced
Meet the panel of creatives and strategists scoring the best work targeting Canada’s diverse communities.
Jury announced for 2020 Marketing Awards
Meet the 13 creative leaders that will decide the winners at the 98th edition of the awards.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
Vancouver Aquarium shows itself as a holiday destination
The aquarium takes a new approach to attracting families during what might otherwise be considered the off-season.
SAQ inspires shoppers to try something new this holiday
The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.
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Public Mobile puts affection on display
The mobile carrier emphasizes the “affectionate” nature of its recent rebranding by amplifying what its customers care about.
Home Hardware tries to out-do Santa
The retailer positions itself as a holiday shopping destination for things other than tools.
IGA shares another food-centric holiday story
The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.
