Staff
The 2019 Agency Family Tree
A detailed look of what agencies the major players own and operate in the Canadian market.
Canada Goose aims to celebrate and support Inuit craftsmanship
A limited edition parka collection is part of a CSR effort to give back to a place at the core of the brand: Canada’s North.
Hershey launches Reese’s Pieces into space
A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.
The Boundless School creates a chatbot with attitude
As a part of a recruitment campaign, the bot aims to screen would-be teachers for their ability to handle snarky teeens.
Embracing Newfoundland and Labrador’s tall tales
Target’s latest tourism ad for the province puts the emphasis on its people and the stories they have to tell.
How will the industry address the new Food Guide?
The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
Air Transat tests British expats for homesickness
The travel airline again goes undercover, this time to promote its European vacations.
Happy employees make happy customers
Telus’ chief envisioner Dan Pontefract details how improved corporate culture leads to better customer retention.
Who will take home an Agency of the Year prize?
The final list of AOY contenders is revealed, with the winners announced Nov. 1 at the awards gala.
A recap of Canada in Cannes
Eleven agencies return home with Lions in hand, having won 35 prizes across the festival’s 27 categories.
Cannes 2018: Advertising becomes sadvertising
Karen Howe on how the importance of creativity shone through as the ills of the world weighed on this year’s festival.
Cannes 2018: Canada’s final four Lions
FCB/Six, Cossette and Lg2 close the festival with Silver and Bronze medals in Film, Creative Effectiveness and Sustainable Goals.
Cannes 2018: Alexa, can you change the world?
Quiver’s Graham Budd reports from a hackathon that showed how creatively doing good can pay off with voice assistants.
Canada lands on three Craft, Brand Experience shortlists
Nine agencies make the cut on shortlists specifically geared toward craft and activation.
- Tim Hortons to bring Loop containers to restaurants
- DoorDash tries to get its place in Canada’s ‘flavourhoods’
- Introducing strategy’s Diversity and Inclusion advisory board
- Unilever ‘heavily’ increasing investment in ‘effective’ marketing
- Milestones gets a hand from Ryan Reynolds to boost happy hour
