C-Suite

Georgian Bay George Amphibious Car

How Georgian Bay plans to get back in the spotlight

The brand’s Gin Smash and Vodka Smash helped spark the RTD boom in Canada. Now it’s planning to grow by innovating again.

Chinese immigrants

69 million Chinese adults would like to move to Canada

Canada is the second-most desirable country for Chinese immigrants, a fact that holds a host of implications for business leaders.

Coca-Cola Zero Sugar

Coca-Cola relaunches Coke Zero Sugar across North America

Backed by a global campaign, the new formulation and packaging come as the drink proves to be a growth-driver for the CPG.

Social Impact Report: Parka makers to phase out real fur

Plus, Hudson’s Bay spotlights creators in window displays and KFC commissions a larger-than-life eco-friendly bucket.

Xiye Bastida

View from the C-Suite: Levi’s wears a sustainable message on its sleeve

Within an unsustainable fashion industry, the denim brand builds on its quality positioning to encourage customers to wear clothing longer.

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Nearly half of Canadians have rethought their values

A group of “reimagined” consumers, as dubbed by Accenture, have also re-evaluated the brands they support during the pandemic.

Laylone Lee

Decathlon’s ‘non-behemoth’ ethos in Canada

From the C-Suite newsletter: The retailer’s rapid expansion is fueled by a localized strategy and experiential concepts.

thisisengineering-raeng

Canada’s innovation performance improves

But according to the Conference Board, the country’s overall performance remains “relatively weak” across key indicators.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: BMO creates new lead communications role

Plus, L’Oreal Canada names next CEO and HBC promotes head of omnichannel.

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Why Aritzia buying Reigning Champ might be a slam dunk

From the C-Suite newsletter: Experts weigh in on a deal that sees Aritzia enter menswear at a relatively low cost.

RBC

World’s most valuable brands experience 42% growth

In a record-setting year of growth, RBC and TD remain Canada’s most valuable brands on Kantar BrandZ’s top 100.

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The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

Frances Edmonds Headshot

View from the C-Suite: How HP is creating a marketplace for sustainability

Procurement is one of many levers the company is using to accelerate change, says its Canadian head of sustainable impact.

NUGGS

What a vegan nugget reveals about McCain’s investments

From the C-Suite newsletter: Bringing Nuggs to Canada is part of a sustainability and innovation strategy.

Online shopping

As digital booms, ease often outweighs safety concerns

During the pandemic, many Canadians overlooked privacy issues in favour of convenience online, finds IBM.