C-Suite

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When can employees expect to return to the office?

While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.

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CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

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A Quebec charter airline to enter the tourism business

Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.

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Automakers embrace an electrified future

Nissan and Porsche are betting that EVs represent a big growth opportunity in Canada.

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Leaders overestimate how welcoming their firms are to LGBTQ+ employees

While there are signs of progress, Accenture finds many hurdles to inclusion remain.

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Freshii makes dinner plans

From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.

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Are CMOs a dying breed?

From the C-Suite newsletter: CMOs face greater instability because, for better or worse, their roles offer more strategic flexibility to their organizations.

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Corner Office Shifts: John Betts to retire from McDonald’s

Plus, chief executive changes at Andrew Peller, HSBC and Laurentian Bank.

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View from the C-Suite: Amex backs local businesses

CEO Lisa Kalhans says the ‘Shop Small’ program puts the brand’s ‘powerful backing’ message to the service of small businesses.

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What makes a purposeful brand?

New research by Zeno Group identifies what consumers want (and don’t want) in brands with purpose.

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Indigenous tourism will be critical to recovery efforts

From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here’s how it plans to climb back.

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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The pandemic proposals

Deloitte:Isaac’s Mike Robitaille asks marketers how they will help define the next era of conscious consumerism.