Financial & Insurance

InLife

‘Feel good’ spending is on the rise

An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.

Finfluencers

What can brands learn from fin-fluencers?

TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.

Customer-experience

Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.

lauravallis

In Brief: Manulife names global communications leader

Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.

EQBank

EQ Bank wants Canadians to feel smart about banking

The digital banking service is trying to get people to feel confident enough to make different financial decisions.

Meridian Credit Union-Meridian launches brand campaign to help C

Meridian challenges big banks with big questions

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

TruShield

TruShield makes insurance a less bitter pill

With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.

Vancity-image

Vancity’s rebranding is all about its plan for the planet

The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.

LaurenDineenDuarte _ head shot (1)

Amex Canada names new comms and ad leaders

Lauren Dineen-Duarte and Vanessa Crooker get new remits as long-time VP David Barnes prepares to retire.

Rates

Ratesdotca shakes drivers out of insurance apathy

With an absurd campaign, the comparison platform wants to become a leader in a category most consumers don’t realize exists.

Interac

Interac makes secure spending more aspirational

The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.

nesto-ad

Nesto shows first time home buyers they can get a good mortgage themselves

The digital platform’s first TV push aims to challenge the banks by selling a tech-savvy demo on its ease and efficiency.

H_R_BLOCK_MAIN

H&R Block courts two distinct multicultural audiences

The tax brand has boosted spending as part of a five-year strategy, starting with different approaches for newcomers and those who have been in Canada a bit longer.

Domanique2_9x16

RBC’s music platform makes its Grammy debut

The bank shows what emerging Canadian artists have faced under lockdown as part of an “all-encompassing” youth strategy.

CIBC Dividend 3

CIBC makes responsible spending more rewarding

The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.