Financial & Insurance
‘Feel good’ spending is on the rise
An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.
What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
Customer experience scores weathered the pandemic
Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.
In Brief: Manulife names global communications leader
Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.
EQ Bank wants Canadians to feel smart about banking
The digital banking service is trying to get people to feel confident enough to make different financial decisions.
Meridian challenges big banks with big questions
A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.
TruShield makes insurance a less bitter pill
With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.
Vancity’s rebranding is all about its plan for the planet
The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.
Amex Canada names new comms and ad leaders
Lauren Dineen-Duarte and Vanessa Crooker get new remits as long-time VP David Barnes prepares to retire.
Ratesdotca shakes drivers out of insurance apathy
With an absurd campaign, the comparison platform wants to become a leader in a category most consumers don’t realize exists.
Interac makes secure spending more aspirational
The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.
Nesto shows first time home buyers they can get a good mortgage themselves
The digital platform’s first TV push aims to challenge the banks by selling a tech-savvy demo on its ease and efficiency.
H&R Block courts two distinct multicultural audiences
The tax brand has boosted spending as part of a five-year strategy, starting with different approaches for newcomers and those who have been in Canada a bit longer.
RBC’s music platform makes its Grammy debut
The bank shows what emerging Canadian artists have faced under lockdown as part of an “all-encompassing” youth strategy.
CIBC makes responsible spending more rewarding
The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.
