Financial & Insurance


HomeEquity enlists Peter Mansbridge for branded content series

The former CBC anchor helps sort out the fact and fiction of reverse mortgages.


Why Starbucks is keen on expanding its loyalty partnership with TD

The QSR aims to bring “millions” of potential new members into its Rewards program.


Ownr makes the chaos of small business ‘less hard’

With a spike in start-ups, the RBC Ventures-backed entrepreneurship platform embraces the rush of getting off the ground.


EQ Bank names The Hive as AOR

The challenger financial brand has turned to the Toronto independent to help it develop a new creative platform.


TurboTax opts for an easygoing approach to tax season

The first brand campaign in two years aims to avoid the stress and confusion other tax-prep companies focus on.


Coast Capital finds new value in financial partnerships

The credit union’s new campaign refreshes an old tactic with new data to give Canadians the nudge they need to leave their bank.


CIBC turns its new logo into a portal for financial confidence

The bank builds on a concept introduced in last year’s rebrand, helping people at different points in their financial journey chase their ambitions.

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Teachers Life creates a life insurance brand for millennials

Nowly aims to simplify and incentivize getting coverage for an under-insured demographic.


TD is going big to promote its direct investment app

The bank used the Super Bowl to launch a new campaign for Easy Trade, an app aimed at younger investors.

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RBC highlights the athletes it helped become Olympians

The bank rolls out a new campaign for the Beijing Olympics that builds on its momentum from the Tokyo Games.


Properly teams up with The Scott Brothers

The brand taps into the care-free nature of the brothers to show how it removes the stress of buying a home.


Catherine Roche shows the good in BMO

The Marketer of the Year was one of the key architects behind a purpose platform that helped frame up everything the bank stands for.


Sonnet enlists more NHLers to help it break through

Over-the-top hockey tech and the players’ own personalities aim to bring fun to the insurance company’s digital tools.

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Intuit helps put new business owners’ minds at ease

This year’s campaign aims to normalize the financial unfamiliarity many entrepreneurs grapple with, and show how QuickBooks can help.


How has the pandemic shaped trust in brands?

The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.