Shopper Innovation Awards: Leon’s gets Quebecers moving
The brand used innovative coupons to capitalize on the province’s Moving Day.
Shopper Innovation Awards: Reviveaphone travels to Oz and saves a phone
The smartphone repair kit went to great lengths for its North American launch.
Shopper Innovation Awards: Budweiser lights up (again)
The beer brand brought its Red Light campaign to pints and pitchers.
Shopper Innovation Awards: Intel escapes to Mars inside Best Buy
The brand created an augmented reality game for its experiential zone inside the retailer.
Shopper Innovation Awards 2015
Who was this year’s big winner? (Hint, it was a cool, hard-as-ice execution.)
Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits
The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.
Shopper Innovation Awards: Raising the Roof hits the streets
The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.
Shopper Innovation Awards: Make-A-Wish brings Santa to life
Kringl: The Proof of Santa video app put the big guy right into the homes of kids.
Shopper Innovation Awards: SickKids reveals real superheroes
The Toronto hospital surprised a special patient during a movie screening to help drive donations for its foundation.
Shopper Innovation Awards: Louisville Slugger hits a home run
To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.
Shopper Innovation Awards: Ubisoft brings live action to fans
To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.
Shopper Innovation Awards: Chevrolet hits the road with a coaster
To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.
Shopper Innovation Awards: Mazda drives a cinematic program
The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.
Shopper Innovation Awards: Molson’s mobile fridge goes viral
The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.
Shopper Innovation Awards: Jack Astor’s hires a potato salad pro
The restaurant jumped on board a Kickstarter phenomenon to bring a viral star to Canada.
