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Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

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Shopper Innovation Awards: Reviveaphone travels to Oz and saves a phone

The smartphone repair kit went to great lengths for its North American launch.

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Shopper Innovation Awards: Budweiser lights up (again)

The beer brand brought its Red Light campaign to pints and pitchers.

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Shopper Innovation Awards: Intel escapes to Mars inside Best Buy

The brand created an augmented reality game for its experiential zone inside the retailer.

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Shopper Innovation Awards 2015

Who was this year’s big winner? (Hint, it was a cool, hard-as-ice execution.)

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Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits

The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.

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Shopper Innovation Awards: Raising the Roof hits the streets

The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.

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Shopper Innovation Awards: Make-A-Wish brings Santa to life

Kringl: The Proof of Santa video app put the big guy right into the homes of kids.

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Shopper Innovation Awards: SickKids reveals real superheroes

The Toronto hospital surprised a special patient during a movie screening to help drive donations for its foundation.

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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Shopper Innovation Awards: Chevrolet hits the road with a coaster

To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.

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Shopper Innovation Awards: Mazda drives a cinematic program

The “Mazda Massive Test Drive” app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.

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Shopper Innovation Awards: Molson’s mobile fridge goes viral

The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.

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Shopper Innovation Awards: Jack Astor’s hires a potato salad pro

The restaurant jumped on board a Kickstarter phenomenon to bring a viral star to Canada.