Marketer of the Year

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

NinaPatel_HeadShot

2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

Todd Allen MOY 2020

2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

2020 MOY Ted Lalka

2020 MOY: Ted Lalka sets the stage for Subaru

How the long-time marketer leaned on messages of safety and trust during a year of reckoning.

Features

Snow Globe_Brendan Stephens

CSR reaches a tipping point

How the events of 2020 hastened the rise of stakeholder capitalism and reshaped the meaning of corporate purpose.

Editor's Note

Jennifer Horn

Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

Publisher's Note

MaryMaddeverSM_0638 - Copy

The reset & reinvention of… the collective POV

We’re into another slog where no area of decision-making is on auto-pilot, writes Strategy publisher Mary Maddever.

The New Establishment

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

Amanda Horn

New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

Upfronts

paybright1

Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

« Return to all magazine issues