Marketer of the Year

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

NinaPatel_HeadShot

2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

Todd Allen MOY 2020

2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

2020 MOY Ted Lalka

2020 MOY: Ted Lalka sets the stage for Subaru

How the long-time marketer leaned on messages of safety and trust during a year of reckoning.

Features

Snow Globe_Brendan Stephens

CSR reaches a tipping point

How the events of 2020 hastened the rise of stakeholder capitalism and reshaped the meaning of corporate purpose.

Editor's Note

Jennifer Horn

Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

Publisher's Note

MaryMaddeverSM_0638 - Copy

The reset & reinvention of… the collective POV

We’re into another slog where no area of decision-making is on auto-pilot, writes Strategy publisher Mary Maddever.

The New Establishment

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

Amanda Horn

New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

Upfronts

paybright1

Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

Agency of the Year

Rethink NEW AGENCY PHOTO (Sept 24)

2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone

The agency’s triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.

Zulu Alpha Kilo (Updated Oct 3)

2021 AOY Silver: Zulu Alpha Kilo takes control of its future

The indie agency is continuing to invest in its people by leaning into a learning culture and focusing on its values.

Screen Shot 2021-11-11 at 1.59.02 PM

2021 AOY Bronze: Ogilvy reaches beyond its borders

By putting the right talent in place and embracing “borderless creativity,” the agency is closer to achieving its goals.

Agency Group Photo - Initiative

2021 Media AOY Gold: Initiative weaves its own Storyline

While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.

Wavemaker - Group PhotoREV

2021 Media AOY Silver: Wavemaker’s chips fall into place

How the media agency’s “provocative planning” approach helped its clients through the last two years.

Touche

2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is now looking to trigger conversations on social.

Agency Group Photo - 123w

2021 Small AOY Gold: 123w is a talent magnet

The indie shop is embracing being in the transformation business after a year of revamping and accelerating brands.

Group_extended - Broken Heart Love Affair

2021 Small AOY Silver: For the love of BHLA

The new(ish) shop’s mission is to build creative brand platforms that stand the test of time.

Agency Group Photo - Fuse Create

2021 Small AOY Bronze: Fuse Create turns heads

How the agency’s “radical” decision to fundamentally change its product, reputation and culture has paid off.

Agency Group Photo - lg2

2021 Design AOY Silver: Lg2′s brand experience touch

CEO Claude Auchu on why his agency has evolved to be in the business of “progress, sustainable growth and brand experience.”

Agency Group Photo - Blok Design

2021 Design AOY Bronze: The bravest shop on the Blok

The firm has built a reputation for jumping into the unknown and bringing design sensibility to sustainable brands.

Agency Group Photo - NFA

2021 PR Gold and Digital Bronze: Talent meets opportunity at NFA

The agency’s geo-agnostic and ultra-collaborative business model helped it survive and thrive during the pandemic.

Agency Group Photo - The Colony Project

2021 PR Silver: Middle Child refuses to be ignored

The firm has made its mission to identify trends and hack culture, one conversation at a time.

Agency Group Photo - Citizen Relations

2021 PR AOY Bronze: Citizen Relations has purpose

Rarely seen in the PR world, the agency is spearheading ESG tasks and helping businesses become better corporate citizens.

« Return to all magazine issues