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The next step in direct: a more compelling way to connect

How KSG’s custom video messaging solution is doubling DM ROI

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Moneris names new chief sales and marketing officer

Duri Alajrami’s digital background will help the payments provider move further down a transformation path.

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Price claims still generate the most consumer complaints

Ad Standards’ annual report shows a slight drop in the number of ads consumers found fault with in 2019.

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Subaru proves its reliability with experts and emotion

The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.

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Sobeys launches its largest-ever private label campaign for Compliments

The company is pulling out all the stops to support a key pillar of its new transformation plan.

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Cossette makes two Quebec leadership appointments

ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.

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Mark’s more casual approach to the simple things in life

To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.

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Hershey makes Halloween marketing about more than trick-or-treating

Gamifying another holiday is helping the CPG create a month-long celebration at home.

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Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

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Juniper Park\TBWA brings on two dozen new hires

The agency welcomes new leaders in its strategy and content, as well as numerous additions in creative and client services.

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Finalists announced for 2020 Canadian Young Lions

The nominees in the Marketer and Media category have been revealed, with winners to be announced in October.

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How Harry Rosen is staying confident amidst uncertainty

Demand for suits isn’t high right now, but the retailer is persevering by staying committed to menswear trends and a digital transformation.

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General Mills is ‘rebuilding’ its marketing spending

The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.

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White Spot reconnects with diners, wherever they eat

B.C.’s family casual chain pivots from its “Spotitarian” platform to strengthen its connection to loyalists and lapsed customers.

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Huggies finds a place for hugs during social distancing

The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.