The 55 Rush team is looking at building out its community hubs to
encompass French-language content as well as U.S. market expansion.

Building stronger connections: finding opportunity in change

For 55 Rush capturing a consumer’s heart comes down to solving their problems

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Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

Flourish Pancakes-Flourish Pancakes Launches Highly Anticipated

Flourish takes an ecomm-led approach to breakfast

Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.

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Why grocers and restaurants are teaming up on prepared meals

Retailers are bringing more culinary chops to stores to enhance their meal offerings.

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Talent from marginalized groups more likely to notice discrimination at work than their peers

In addition, less than half of respondents in a CMA survey have seen more diverse hiring.

Canopy Growth Corporation-Canopy Growth Introduces Vert - a Queb

Canopy Growth makes a new cannabis brand for Quebec

Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.

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Open Farm is looking for big impact in the surging pet market

With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.

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ICYMI: Inside the AToMiC jury room

NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.

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Customer-centric C-suite roles on the rise

A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.

CMO council - Innovation, content

Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.