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Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.

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SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.

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RBC to acquire HSBC’s Canadian assets

The bank aims to complement its business with Canadian newcomers and commercial clients with international needs.

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VanCity wants to create a social solidarity economy

The finance co-op was enlisted to test social development performance indicators.

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How employers can be more ‘age-nostic’

The aging workforce is your secret weapon – here’s how to foster it.

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View from the C-Suite: Subway keeps it fresh

Research showed that Canadians were ready to see evolution from the QSR.

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Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

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Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.

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Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.

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White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.

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Why Cybex held a fine dining event for new moms

To cement itself as a lifestyle brand, tech-forward strollers provided a rare break at a Michelin-starred restaurant.

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Air Miles soars into the metaverse

The loyalty program now has the capability to extend earning opportunities into virtual environments.

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Canadian agencies secure 83 spots on Epica shortlist

Overall, 20 local agencies earned nominations at the awards judged by the advertising trade press.

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Companies are ready to invest in tech, despite a possible downturn

According to KPMG, web3 in particular is a big priority over the next two years.