coors-dreams-PAGE-2021

Dreamvertising could be the next big thing

So says Wunderman Thompson in a new report, which also points to optimistic advertising as another creative trend.

MarketingAwards2018_8957

Meet the 2022 Marketing Awards jurors for Advertising

The creatives, led by Zak Mroueh and Alexis Bronstorph, will select winners during a live deliberation in the coming months.

Jennifer Siripong, Priyanka Goswami, Ivana Music

NFA boosts its CRM offering

The agency hires Priyanka Goswami to lead one-to-one, which new chief digital officer Jennifer Siripong says will “supercharge” its services.

Hockey

Sonnet enlists more NHLers to help it break through

Over-the-top hockey tech and the players’ own personalities aim to bring fun to the insurance company’s digital tools.

Specsavers-image

Specsavers translates its British wit for Canadians

The U.K.-owned eyewear retailer kicks off a $10 million investment in Canadian marketing alongside a plan to open 200 stores in two years.

MichaelsPRImage

Instacart adds Michaels to its delivery options

The delivery service makes art and craft supplies the latest in an increasingly popular lineup of non-grocery retailers.

image

Church + State begins new year with new hires

The Toronto agency has added to its creative and account teams in response to growing work with existing and new clients.

supply-chain

Supply chains continue to fluster Canadian execs

According to a study by the CPA, pessimism about Canada’s near-term economic prospects remains unchanged.

Subaru

Subaru takes the fear out of winter driving

In a new campaign, the automaker turns safety features into an emotional benefit, giving drivers pride in tackling the harshest season.

McMorris-Skip

SkipTheDishes takes its Olympic support to a new level

Team Canada athletes are helping the food delivery app amplify its activity compared to Tokyo, with a focus on making sure audiences don’t miss big “Olympic moments.”

Baffin

Baffin finds a common thread in Canada’s extreme cold

After trying out other seasons, the outdoor apparel brand decides to “stick to its core” of helping people tackle the winter.

Canadian-Centre-Child-Protection

Canadian Centre for Child Protection calls out big tech

A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.

Guru

Guru aims for the energy drink summit

The plant-based brand is expanding distribution to ski resorts to increase trial and reach active people outside Quebec.

Slim-Jim-Raptors

Slim Jim updates its approach to retail and convenience

An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.