Building stronger connections: finding opportunity in change
For 55 Rush capturing a consumer’s heart comes down to solving their problems
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Quebec dairy co-op Nutrinor is getting a makeover
The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.
Flourish takes an ecomm-led approach to breakfast
Without a big marketing budget to invest in-store, the pancake brand is building a digital funnel that complements retailers.
Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
Talent from marginalized groups more likely to notice discrimination at work than their peers
In addition, less than half of respondents in a CMA survey have seen more diverse hiring.
Canopy Growth makes a new cannabis brand for Quebec
Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.
Open Farm is looking for big impact in the surging pet market
With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.
ICYMI: Inside the AToMiC jury room
NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.
Customer-centric C-suite roles on the rise
A report from Russell Reynolds Associates finds 17% of organizations have hired a new go-to-market leader over the last six months.
Innovation under the microscope
Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
