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How new ways of working fuelled agency pitch activity

Listenmore’s annual report shows AOR pitches rose to 2018 levels, with holding company shops benefiting most.

Rethink Creative Expansion - Jan 10

Rethink opens 2022 with creative growth

The 16 hires and promotions come after the agency grew its business with Nestle and added work from Lactalis Canada.

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SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

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Sleep-Eze wants you to dream of a good night’s sleep

Focusing on the joy that comes with being rested in the morning aims to help the OTC brand break from category norms.

Lewis

Matt Lewis adds president of Momentum U.K. to his duties

In a new dual role, Lewis has been tasked with elevating capabilities in London while remaining president of the Canadian office.

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How Budweiser is helping the Hockey Diversity Alliance tape out racism

The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.

Matt Collette

Edelman Canada looks globally for new head of digital

Matt Collette joins from the agency’s Asia Pacific division to further develop its offerings.

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How has the pandemic shaped trust in brands?

The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.

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Mondelez Canada has a new president

Karla Schlieper joins from the company’s Latin American arm to succeed a departing Martin Parent.

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The COC shows anyone can embody Olympic values

A campaign ahead of the Beijing games highlights the sacrifices made by a diverse range of athletes during an exceptionally challenging time.

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Some of WGSN’s radical trends for 2022

The firm paints a picture of brands dabbling with waterless washing, crypto loyalty, fermenting ingredients and smart textiles.

Strong Roots Products

McCain’s plant-based roots grow stronger

The CPG co bets on innovation gains as it continues to invest in start-ups all over the world.

Nickson

Nickson courts busy millennials in first campaign

The furniture-as-a-service company shows off its brand promise as it prepares for expansion to new markets.

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Advertising hasn’t come to grips with a changing world

Innocean’s Norman Melamed on how to reflect the waves of crises consumers still face, while staying optimistic.