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Immunity boosting is driving health trends
Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.
Silk makes it simple to go vegan, sometimes
The category leader is embracing a word most brands avoid to show that cutting out meat and dairy is easier than people tend to think.
Labatt’s head of education helps sell the merits of smart drinking
Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.
Diana Frost named chief growth officer at Kraft Heinz
From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.
How to win the post-pandemic war for talent
Leadership strategist Dan Pontefract suggests things execs can do now to stave off a potential exodus in the near future.
KD adds pumpkin spice to its noodles (and its ecomm push)
Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.
Retail sales on the upswing of a V-shaped recovery
However, Ed Strapagiel’s latest analysis shows it is still unclear which gains and losses will be permanent.
Mattamy picks The Turn Lab for dedicated agency team
The “outsourced in-house agency” will help the home builder digitize its marketing and manage costs.
Canadian Tire jumpstarts its sport relief efforts
Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.
Innocean hires a new creative director
Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.
Innis & Gunn is giving loyal fans their own seal of approval
Looking to drive more Canadian growth, the U.K. craft beer will reward its biggest “recommenders” for helping to spread the word.
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
