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Dairy Farmers of Newfoundland and Labrador get 2% more silly

Over-the-top ads aim to show how easy a nutritional, tasty diet can be.

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Mercedes-Benz consolidates with Omnicom

The holding company plans to create a new team to begin work in 2022, moving creative away from Publicis Emil.

AMEX-CANADA-ARNETT

The time is right for Amex Canada to market around travel again

The financial brand is supporting its new Aeroplan cards by tapping in to the fact that Canadians are beginning to plan big trips again.

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Mucho Burrito wants its new mashup to make headlines

A campaign promoting the QSR’s “tandoorito” takes the form of news hits from an international summit on burrito diplomacy.

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Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

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In Brief: Fuse hires six

Plus, Venture wins Alberta Milk account, Notable Group creates new leadership roles and Frank Palmer starts a podcast with NABS.

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

Astro-yogourt

Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.

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Rethink hires two CDs after picking up more new clients

Natasha Michalowska and Frederick Nduna will help lead teams working across a client roster that now includes McCain and Athleta.

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Quaker hits the rink with hockey families to win breakfast

The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.

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No Fixed Address, Ethnicity Matters formalize partnership

The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.

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How Organic Garage is succeeding as a one-stop, all-natural grocer

The indie banner is standing out with product categories that its competitors are missing.

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Avocados from Mexico helps families learn to cook

The brand’s latest Quebec-focused campaign partners with a healthy eating initiative that brings kids into the kitchen.