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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Zulu Alpha Kilo puts its skin in the game with Consonant

The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.

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Labatt names a familiar face as new VP of marketing

Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.

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Kruger brings its messy, human message to its multicultural strategy

The CPG adapts “Unapologetically Human” into three languages with new edits and original music.

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Which brands held consumer trust during the pandemic?

The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.

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Corner Office Shifts: Flair gets new brand leadership

Plus, DavidsTea picks its new CEO and business shifts prompt exec changes at Spin Master.

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View from the C-Suite: Corby eyes ecommerce growth

From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.

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How Everist is staying at the peak of beauty trends

Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.

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Tim Hortons roasts itself to get people to try the new Dark Roast

The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.

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Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

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Think about trust and trauma to move forward

Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

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BHLA picks up U.S. work with Internova Travel

Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.

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Publicis Toronto promotes three senior leaders

The moves will help build on growth in CRM, data and insights, as well as in its Fiat Chrysler business.

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Why minimalists are maximally important

MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.