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The next step in direct: a more compelling way to connect

How KSG’s custom video messaging solution is doubling DM ROI

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Immunity boosting is driving health trends

Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.

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Labatt’s head of education helps sell the merits of smart drinking

Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.

Diana Frost

Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.

Leadership, Jehyun Sung

How to win the post-pandemic war for talent

Leadership strategist Dan Pontefract suggests things execs can do now to stave off a potential exodus in the near future.

Pumpkin spice KD

KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.

Retail, shopping, consumers

Retail sales on the upswing of a V-shaped recovery

However, Ed Strapagiel’s latest analysis shows it is still unclear which gains and losses will be permanent.

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Mattamy picks The Turn Lab for dedicated agency team

The “outsourced in-house agency” will help the home builder digitize its marketing and manage costs.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Innocean hires a new creative director

Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.

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Innis & Gunn is giving loyal fans their own seal of approval

Looking to drive more Canadian growth, the U.K. craft beer will reward its biggest “recommenders” for helping to spread the word.

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How Trojan has adapted to changes in hookup culture

“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.