RothsteinFeatured

Mint adds new creative director as department continues to expand

Laura Rothstein will provide additional mentorship and oversight.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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After a positive pilot, Kraft Heinz fires up The Kitchen

The in-house social team is growing from five to 24 employees, including a new managing director and ECD.

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Telus hires Rob Daintree to market home solutions

The former WestJet marketer brings his expertise to a portfolio that includes internet, TV and online security.

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Canadian Women’s Foundation empowers bystanders to stand up to abuse

Having created a life-saving hand signal, the non-profit is now helping the many Canadians who don’t know how to respond to signs of domestic violence.

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The 2022 SIAs shortlist jury revealed

The Shopper Innovation and Activation Awards regular deadline ends today.

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Goldfish sees if you can keep your eyes on the prize

Using new Snapchat tech, the brand will give discounts to anyone that can stay focused on a cracker for nine seconds.

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BC Cancer gets personal for the holidays

Amid a wave of other ongoing health concerns, the non-profit is using intimate and empowering stories to break through.

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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report

The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.

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Mastermind Toys launches first-ever brand campaign

With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.

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Editor’s Note: Please stay, don’t go

Depending on who you’re talking to, the Great Resignation is, well, pretty great.

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Recommerce expands beyond fashion

The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.

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Zulu Alpha Kilo and Rethink top Epica selections

A total of 56 entries are in the running for the awards voted on by the industry press.

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Holiday spending will be up nearly $120 per person

According to Accenture, spending will still be down compared to 2019, but there will be a surprising amount of in-store shopping.