Cannes Lions 2019 : Day One

In Brief: Cannes Lions goes fully digital

Plus, Marketing Hall of Legends names 2021 inductees, Zeno Group hires new VPs and Calgary Co-Op picks a new agency.

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More juries revealed for 2021 Marketing Awards

As the entry deadline approaches, meet the pros judging the top work in Craft, Design and Multicultural.

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Recipe Unlimited explores AR to promote its first craft beer

North of 41 was going to be a draught-only exclusive for its restaurants, but has expanded it into retail across Ontario.

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Mitsubishi chooses Jan Kelley as AOR

The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.

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CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

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Corner Office Shifts: RBI names Machado’s successor

Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.

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What’s trending this decade?

From titan brands that serve as ‘lifestyle partners’ to personal data assistants for consumers, Dentsu outlines what could shape the next ten years.

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Juliet grows its bench strength

The agency bolsters its creative and client services teams after adding three brands to its client list.

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UNB touts its impact, be it local or global

The university looks beyond simple undergrad recruitment to stand out with any kind of prospective student.

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Mental health resonates more with younger demos

IMI’s latest recovery forecast shows how appetite for purpose, in-store shopping and events are unfolding.

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Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

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In Brief: LG to exit smartphone market

Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.

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Auto Trader gets nostalgic to broaden its appeal

To get a more gender-balanced audience, the site refreshed its branding and took a more emotional approach to car buying.