cookie-crumble

The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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UNB

UNB touts its impact, be it local or global

The university looks beyond simple undergrad recruitment to stand out with any kind of prospective student.

Mental-health

Mental health resonates more with younger demos

IMI’s latest recovery forecast shows how appetite for purpose, in-store shopping and events are unfolding.

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Ronald McDonald House links family support with healing

A campaign showing families’ roles in a child’s treatment is part of the organization’s effort to overcome a 2020 fundraising downturn.

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In Brief: LG to exit smartphone market

Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.

Auto-trader

Auto Trader gets nostalgic to broaden its appeal

To get a more gender-balanced audience, the site refreshed its branding and took a more emotional approach to car buying.

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The masks of an Asian Canadian in advertising

Carson Kwok explains how different cultural understandings lead to an exhausting standard for Asian talent to meet.

Interac

Interac makes secure spending more aspirational

The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.

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Up to the Minute: The French Shop hires new ECD

Plus, the GDC teams up with seven agencies on a BIPOC scholarship program and the ICA adds to its training resources.

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Canopy Growth acquires Ace Valley

The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.

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IKEA links a healthy planet to the homestead

The retailer continues to encourage little eco-friendly acts with a big collective impact as part of its planet-first ethos.

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Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

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Unilever names LPi Group its shopper and in-store AOR

The independent’s “biggest win” in its 30-year history comes alongside a series of new executive appointments.

Heinz-sauces

How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.