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Loblaw runs a big contest to drive PC Optimum downloads
The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.
Scotiabank makes a loud pledge to support diversity in hockey
“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.
Meet the People launches with Public Label and Match Retail
Innovatus’ new holding company is deploying $150 million over two years to bring more agencies into its integrated model.
Juliet creates an editorial division
The new team produces long-form content for clients to help them engage audiences outside of the usual channels.
McDonald’s makes Monopoly exciting by making it easy
A push behind the contest reflects refreshed prizing and digital gameplay methods that match the new ways people order.
Digital in-housing trend persists after 2020 spike
New research from Ipsos also finds privacy and brand safety concerns have not impacted social investment.
View from the C-Suite: How Altitude Sports is planning around disrupted supply chains
Amid staffing and inventory challenges, the outdoor goods retailer is telling customers to expect a different kind of shopping season.
Corner Officer Shifts: Martin Fecko leaves Tangerine
Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.
BlackCAN rebrands its mission supporting tomorrow’s leaders
The organization wants to exemplify the guidance it gives rising Black candidates.
In Brief: Porter and Beau’s take off with a new beer
Plus, Bauer modernizes with new brand logo and NABS expands its training program with support from Bell Let’s Talk.
Rethink Breast Cancer debuts new look with a month of events
The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.
OWN Cancer turns the tide in the fight against the disease
A joint campaign to fund the Calgary Cancer Centre aims to tap the dogged “Alberta spirit.”
UP Express wants to keep flight plans from getting derailed
A campaign for the Metrolinx train service aims to show that the return of travel doesn’t have to mean a return of travel stress.
How IGA’s home ec classes help serve a greater household need
The grocer is helping families manage money and time concerns that start in the kitchen.
