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Republik grows its leadership team alongside new business

The Montreal agency has hired three new leaders to help guide its growth and deliver on environmental and inclusivity goals.

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Accor helps you explore the real world again

With help from Neil Patrick Harris, the hospitality group is optimistic about tapping into a recent boom in vacation planning.

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Speak up: Has the industry progressed on D&I?

In a survey, strategy wants to understand how employees see their company’s efforts to make the workplace more inclusive.

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Dentsu’s agency integration plans begin to take shape

The launch of Merkle in Canada is part of a plan to reduce complexity by consolidating 160 agencies down to just six over two years.

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UNICEF personalizes its vaccination drive

In a PSA that puts the focus squarely on a child, the non-profit showcases the importance of community immunization.

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PMCF puts purpose in a box

The charity created a subscription box that includes local goods in an effort to bring back donations lost as a result of lockdowns.

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Dos Equis offers up a ‘dos’ of optimism

The Heineken-owned beer brand moves on from its iconic “Most Interesting Man in the World” pitchman in its first creative by new AOR Sid Lee.

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Public Label names new EVP of strategy

Josh Baze will lead planning and strategy across the shop’s North American client roster.

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Your brief is a joke

Bleublancrouge’s head of strategy (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.

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Zulu promotes Mike Sutton to CEO

The promotion is the last piece of an internal plan to appoint and empower new agency leadership over the next decade.

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Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.

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Hot trends to cool earth

Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.

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Canada Media Fund calls for diversity in entertainment

A new campaign features prominent Canadian creators sharing their stories and vision for the future of the film industry.