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Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

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Finish turns a product feature into a sustainability message

By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.

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Jam3 merges with S4 Capital’s MediaMonks

The agencies’ leadership and Sir Martin Sorrell explain how bringing the digital production shops together fits with S4′s consolidated, unitary structure.

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The 2021 AToMiC Awards shortlist revealed

Over 40 campaigns are in the running for a medal in this year’s virtual awards.

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Juniper Park\TBWA hires four ACDs

The agency says the creative hires are the first of several anticipated in the coming months to handle new business.

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Athletics Canada rebrands to inspire all of its athletes

A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.

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Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

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Media One expands its focus along with new business

With new clients including Genesis, the agency aims to build a global content offering, served out of a new Toronto headquarters.

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Corner Office Shifts: Endy promotes from within for president

Plus, Cadillac Fairview appoints new head of Europe as it pursues international growth.

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How Freshii is morphing into a category-agnostic health and wellness brand

The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.

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CEOs bullish on economic growth for 2021

Leaders are also confident in their own company’s prospects for revenue growth, according to PwC’s latest CEO survey.

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Nesto shows first time home buyers they can get a good mortgage themselves

The digital platform’s first TV push aims to challenge the banks by selling a tech-savvy demo on its ease and efficiency.

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George Weston to sell Weston Foods

The company says it intends to focus on retail and real estate, and has made some executive changes at Loblaw.