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Nissan Canada rotates leadership positions

Steve Rhind will become managing director of Infiniti, while Adam Paterson will become director of marketing on the Nissan brand.

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CPGs join in circular packaging initiative

Keurig Dr Pepper and Danone are among the companies looking to source reusable packaging consumers have been looking for.

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Premium baby brand Hello Bello comes to Canada

The brand founded by Kristin Bell and Dax Shepard is launching across banners with an all-natural, price-friendly positioning.

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Shopper marketing’s place in a crisis

TracyLocke’s Jason Dubroy breaks down where brands fit with panic buying, supply chain concerns and marketing pivots.

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The impact of COVID-19 on our relationship with food

From Shopper Marketing Report: The long-term changes that could grow from short-term shifts in consumer behaviour.

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Cannes Lions to extend deadlines, eligibility following postponement

New dates and criteria are being determined as the festival plans its move to October.

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Dealing with disrupted insights

How can marketers keep up with changes in consumer behaviour when it changes on a daily basis due to COVID-19?

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How airlines can navigate COVID-19 turbulence

From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’

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Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp

Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.

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View from the C-Suite: Goodfood’s play for online grocery

How the company plans to bite into Canada’s $124 billion grocery market.

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Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.