The first 2020 Agency of the Year deadline is near
The “intent to enter” phase of the competition, which includes some criteria tweaks this year, ends on Friday.
Molson joins forces with other brewers for Canada Day
The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”
Canada’s Indigenous tourism agency ramps up marketing
The Indigenous Tourism Association of Canada is looking to get back some of the momentum it was experiencing prior to the pandemic.
Real Canadian Superstore gets real with dads
The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.
Black & Abroad and FCB/Six win Advertising Best of Show
“Go Back to Africa” goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.
Simplii gets less transactional about banking
CIBC’s digital brand responds to the changes in clients’ financial habits by showing the positive outcomes of keeping things simple.
2020 Marketing Awards: Advertising Part II shortlist
The final day of the show has 26 agencies receiving nods across the remaining nine categories.
Empire’s private label penetration is growing
Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.
Golf Town tees up a new normal
Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.
BBDO’s ‘Parkscapes’ takes Public Service Best of Show
Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.
FCB leads Canadian agencies at The One Show
FCB Toronto and FCB/Six won a combined 17 Gold Pencil wins, contributing to a total of 62 wins for Canada.
2020 Marketing Awards: Advertising Part I shortlist
The fourth day of the awards show kicks off with the finalists in the Health & Wellness, Pharma, Press and Public Service categories.
Why Wellness Together Canada is giving out custom shoes
The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.
How the pandemic has changed health marketing
Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.
