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Happy Pops takes its treats to Wonderland

The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.

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Metro, Giant Tiger and Dollarama join Instacart

The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.

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Boursin wants to be more than a premium snack

From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.

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Dr Pepper gets ‘ridonculous’ with cream soda LTO

The beverage brand is calling out its blend of 24 flavours and FOMO appeal.

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Red Door’s lullaby educates about domestic abuse

The shelter’s post-Mother’s Day campaign raises awareness for one reason its services need support.

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KD is debating the merits of its new flavours on Twitch

Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.

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SAQ shows that there’s no one right way to drink

A campaign for the Inspire loyalty program makes picking a purchase less intimidating by humanizing recommendations.

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Harry Rosen collaborates with its wearers for new private label

Harold is being positioned around personalization and getting customers exactly what they need.

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What Gen Z really thinks of advertisers in the metaverse

One respondent in a new Vice/Razorfish study admitted that “when you see brands in a game, you want to indulge in them.”

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TSC gets with the times

Today’s Shopping Choice adopted seven social and eco values that will dictate everything that appears on its channels.

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Brand collabs: How much is too much?

From the C-Suite newsletter: Is the tactic still “cool” now that mainstream brands are flocking to the trend?

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Stagwell reports 24% organic growth in Q1

The company now gets more than half of its revenue from digital services.

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Second Harvest gets a new look amid national expansion

The brand refresh evolves the organization from its grassroots as a GTA-based food rescue program to a national charity.

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Coors Seltzer is helping older millennials keep things ‘wild’

The brand sees people aged 30 to 35 as a mostly-untapped audience, but one its data shows has been loyal to the beverage it’s selling.