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Wealthsimple files a new campaign for tax season

The company hopes focusing on taking the pain out of finances will resonate once again as it moves into another new area.

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Diamond adds two creative leaders and expands to U.S.

The agency is answering demand for brand work locally and community marketing south of the border.

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The Princess Margaret Cancer Foundation simplifies the donor journey

A new digital presence aims to make the path to contribution more straightforward.

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Jack Daniel’s wants to make its positioning count in Canada

To make a global positioning resonate locally, the American whiskey is focusing less on history and more on the people who drink it.

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Tux launches standalone foundation for pro-bono work

The Montreal agency’s new approach aims to overcome hurdles that have previously prevented it from making a bigger impact.

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Organic revenue down by 5.4% at IPG

Despite stumbling compared to the previous quarter, the company anticipates positive growth before the year is out.

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Corner Office Shifts: Tammy Sadinsky joins CIBC

Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.

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View from the C-Suite: 48North’s content-driven product strategy

Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.

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Is in-housing right for you?

Listenmore’s Stephan Argent says you’ll need a clear vision, retention strategy and the resources to manage talent for your in-housing solution to succeed.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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Why it makes sense for brands to feel so nostalgic

Union’s Michael McDonald-Beraskow explains why innovation can wait: consumers want familiarity right now.

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Honeycomb tries to ‘bee big’ to appeal to teens

Post is putting Terry Crew in its first consumer-facing campaign in 12 years as it taps heightened COVID category interest.