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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Volkswagen has room for any family in an ‘SUVW’

The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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Up to the Minute: BIMM picks up more work with Audi

Plus, Inabuggy launches delivery offer focused on convenience and CASACOM names director of creative services.

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Carlsberg welcomes friends back to the bar

The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.

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Why race must be examined every step of the way

In part two of a series, our panel discusses why BIPOC should be considered in casting, planning and everything in between.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

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How Rexall added a health focus to its loyalty program

Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.

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What real inclusion looks like in marketing

A cross-disciplinary group discusses how a lack of meaningful action affects the day-to-day life of talent and the work they put out.

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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No Fixed Address named AOR for CMHC

The fully integrated assignment for the crown corp will be led by the agency’s recently established Montreal office.

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Hudson’s Bay makes rewards more colourful

The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.

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CAMH says its time to talk about suicide prevention

With a mix of hope and urgency, the hospital releases its first campaign focused on what has become a more timely subject.

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Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.