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Corner Office Shifts: Tammy Sadinsky joins CIBC

Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.

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View from the C-Suite: 48North’s content-driven product strategy

Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.

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Is in-housing right for you?

Listenmore’s Stephan Argent says you’ll need a clear vision, retention strategy and the resources to manage talent for your in-housing solution to succeed.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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Why it makes sense for brands to feel so nostalgic

Union’s Michael McDonald-Beraskow explains why innovation can wait: consumers want familiarity right now.

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Honeycomb tries to ‘bee big’ to appeal to teens

Post is putting Terry Crew in its first consumer-facing campaign in 12 years as it taps heightened COVID category interest.

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MadeGood taps BHLA for North American campaign

The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.

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Aegis Brands sells Second Cup

The company will focus on growing entrepreneurial brands as it hands its legacy coffee chain to Quebec’s Foodtastic in a $14 million deal.

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Intent to purchase in-store continues to grow

The latest IMI data also reveals excitement around getting outside, attending events and traveling domestically.

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What it’s like to be BIPOC in advertising, according to the data

POCAM’s survey points to a dire need for mentorship and for companies to take the impacts of microaggressions seriously.

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What Canadian brands have planned for Super Bowl LV

An updated collection of which brands have committed to the big game and what creative they are using the time for.