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Hot trends to cool earth

Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.

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Canada Media Fund calls for diversity in entertainment

A new campaign features prominent Canadian creators sharing their stories and vision for the future of the film industry.

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FCB, Rethink win Gold at the Clio Awards

Canadian agencies took home more than 40 trophy wins.

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Omnicom’s organic revenue dips by 1.8% in Q1

The company also announced a new healthcare platform aimed at de-siloing data and creating more personalized journeys.

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What’s next is still a massive question mark

Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?

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Dove shows the girls behind manipulated selfies

The brand revisits an iconic ad format to tackle the ubiquity of photo altering apps and pandemic-related body image issues.

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Coors asks Canadians to keep their camera off to save fresh water

As a point of differentiation in a crowded category, the brewer has made conservation a priority for its new seltzer brand, giving consumers a way to volunteer from home.

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View from the C-Suite: Harry Rosen adds intimacy to the online experience

EVP Ian Rosen explains where the retailer is investing to get closer to its customers.

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Expedia repositions for an era of more meaningful travel

From the C-Suite newsletter: With travel intent on the mend, the company is investing heavily to show it can be a holistic partner.

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Three small-business pivots with lessons for big brands

Jackman’s Stefan Read and Sarah Phillips on what biz leaders can learn from Greenhouse, Colour Lab and General Assembly.

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Cannabis brands celebrate 50 years of 4/20

From in-store marketing and staff raises to NFTs and art that conveys smell, maturing brands found a lot of ways to mark the date.

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How agencies are keeping the line between work and home clear

Sudden change taught indies lessons about preserving work-life balance. Now they are thinking about how to make sure that isn’t lost when things shift back to the office.

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New Establishment Innovators: Tennile Cooper’s epic venture to fuel startups

The mentor and founder of She Is Epic is funding female entrepreneurs.

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ACE Bakery wants to be a kitchen staple

Digital creative and a first-of-its-kind program with PC Express aims to give the brand a place outside of special occasions.