cookie-crumble

The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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Freshii

How Freshii is morphing into a category-agnostic health and wellness brand

The QSR-born company is expanding beyond resto, launching vitamins and supplements under a new line of business.

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CEOs bullish on economic growth for 2021

Leaders are also confident in their own company’s prospects for revenue growth, according to PwC’s latest CEO survey.

nesto-ad

Nesto shows first time home buyers they can get a good mortgage themselves

The digital platform’s first TV push aims to challenge the banks by selling a tech-savvy demo on its ease and efficiency.

weston

George Weston to sell Weston Foods

The company says it intends to focus on retail and real estate, and has made some executive changes at Loblaw.

CRC1

Who made the 2021 Creative Report Card shortlist?

The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.

Mindsets

Why CDSS’s new campaign is based on studying exercise

FCB’s latest effort to help people understand Down syndrome aims to recruit participants and disprove a myth.

Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

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Up to the Minute: Doug & Partners names new managing director

Plus, Le Chateau is up for sale and Weber fires up the grill with a new AOR.

brian-cohen

Innovatus Capital buys Public Label and Match Retail

The move comes four months after Match Marketing Group launched the more distinct shopper-focused agencies.

H_R_BLOCK_MAIN

H&R Block courts two distinct multicultural audiences

The tax brand has boosted spending as part of a five-year strategy, starting with different approaches for newcomers and those who have been in Canada a bit longer.

Becca Young

Weber Shandwick adds new senior leader

The agency has recruited Becca Young to oversee its strategy and creative teams.

IKEA-scrap

IKEA turns scraps into wraps (and a lot of other meals)

The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.

Syd_Kessler

Syd Kessler passes away at 74

The radio heavyweight and NABS co-founder was also one of Canada’s earliest proponents of digital advertising and ecommerce.