How CF Montreal took a new approach to its logo

The branding is an attempt to return to the club’s roots after its previous rebrand was rejected by fans.


Osmow’s delivers a striking spot for the World Cup

With Canada competing, the QSR has enlisted new ambassador and Canadian national team player Cyle Larin.


IGA makes a less-than-stellar meal the star of its holiday campaign

The grocer breaks from category norms by showing food doesn’t have to be tasty to be a beloved tradition.


Two-thirds of Canadians are cutting back on gifts

Accenture’s holiday report finds a number of ways inflation is impacting spending habits.


Fuze Reps promote a trio of senior leaders amid growth

The agency is expanding its service offering and building out a deeper roster of talent.


Pet Valu captures the ‘magic moments’ of the holidays

The retailer is showing how the unconditional relationships we have with our furry companions lead to lasting memories.


Fashion Santa helps Visa Debit reach online shoppers

The finance brand is using personalities to remind people they can use debit as they are checking out.

Corner Office, Boardroom, Drew Beamer, Unsplash

In Brief: Publicis’ CRM agency promotes three

Plus, Dentsu’s former Quebec president lands a new role and Leo Burnett picks up a trio of design clients.


Loblaw and Metro earnings stay strong amid inflation

Both companies cited strong performance in discount channels and private label.


Toys’R’Us imagines a world without imaginary friends

The first ad in a new platform positions the retailer as a place that nurtures imaginative play in children.


Kraft Heinz builds a coffee brand around its teddy bears

Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.


CDSS creates a LinkedIn network to bridge the employment gap

The non-profit’s new campaign aims to connect employers with vacancies to the 50% of people with Down syndrome who struggle to find a job.


P&G, PepsiCo command list of most-trusted brands

BrandSpark’s annual survey also finds inflation hasn’t impacted big brands’ ability to earn trust.


Petro-Canada captures a day in the life of a caregiver

The company looks to build on its narrative about those caring for loved ones in a new campaign for its CareMakers Foundation.