Articles Tagged ‘Bombardier’
Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp
Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.
Bombardier focuses on innovation for Canada Day
The company returns to advertising following some ‘tough times’ for its brand reputation.
Boeing tries to make its mark on Canada
Should the company have positioned itself differently following its spat with Bombardier?
McCann Montreal picks up Bombardier mandate
Transportation industry experts and rebranding gurus helped win the global assignment.
Up to the Minute: New creative leads at Cummins
Plus: Brad picks up work for Bombardier and more news you might have missed.
Nolin BBDO names new managing director
Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.
TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
Sid Lee named AOR for Bombardier’s business aircraft
The agency will be responsible for B2B branding efforts for the group consisting of the LearJet, Challenger and Global aircraft.
Blast Radius wins BRP
Bombardier’s power-sports products arm has brought the WPP-owned agency on board as global digital AOR.
