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Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
The agency will be responsible for B2B branding efforts for the group consisting of the LearJet, Challenger and Global aircraft.
Bombardier’s power-sports products arm has brought the WPP-owned agency on board as global digital AOR.