Articles Tagged ‘canadian tire’

icetruck

Taxi declines to participate in Canadian Tire RFP

After 16 years of working together, the retailer and the shop are forging new separate paths.

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Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

VW

In Brief: BICOM wins Volkswagen account

Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.

Sport-Chek

Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

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Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

nationalsports

Canadian Tire to shutter National Sports banner

The news comes as the retailer’s non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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The 2021 AToMiC Awards co-chairs announced

Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.

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Canadian Tire lights up some joy for its holiday campaign

The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Sherwood wants to add the flare of other sports to hockey

The Canadian Tire brand was stale among young players, so is trying to embody the evolution of the game.

CanadianTire

Canadian Tire names chief brand and customer officer

Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.