Articles Tagged ‘canadian tire’

CanadianTire

Canadian Tire partners with AI research lab on omnichannel experiences

The retailer is working with the Vector Institute to find ways to differentiate and deepen the customer experience across its banners.

01-Old Retail Storefront

Canada’s store turns 100

As Canadian Tire has evolved from an auto store to a place where Canadians find everything, so too has its marketing.

CanadianTire

Canadian Tire unveils multi-billion omnichannel investment plan

The retailer plans to spend big on loyalty, owned brands and new retail experiences over the next four years.

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ICYMI: Strategy Magazine’s Marketers of the Year

Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.

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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.

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Canadian Tire opens its 100th year with a retrospective

The retailer begins its anniversary campaign by re-releasing classic ads that still embody its brand values.

icetruck

Most-read of 2021: Agencies

New agency models, new hires and new client relationships were among the most popular stories with readers this year.

OCS-know-a-guy

Most-read of 2021: Campaigns

Our readers were really interested in the first campaign from the OCS, as well as efforts from Tims, Canadian Tire, Rogers and Telus.

Canadian-Tire-main

Canadian Tire embraces the imperfections of Christmas planning

Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.

2021.11.08 Yonge & Dundas - Canadian Tire - 3D Pet Food

Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.

CanadianTire

Canadian Tire picks Publicis Canada as its new creative AOR

The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.

icetruck

Taxi declines to participate in Canadian Tire RFP

After 16 years of working together, the retailer and the shop are forging new separate paths.

Aaron Brown Canadian Tire Celebration Wall at The Distillery District 0P0A9307 HERO SHOT 2

Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

VW

In Brief: BICOM wins Volkswagen account

Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.

Sport-Chek

Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.