Articles Tagged ‘canadian tire’
Canadian Tire partners with AI research lab on omnichannel experiences
The retailer is working with the Vector Institute to find ways to differentiate and deepen the customer experience across its banners.
Canada’s store turns 100
As Canadian Tire has evolved from an auto store to a place where Canadians find everything, so too has its marketing.
Canadian Tire unveils multi-billion omnichannel investment plan
The retailer plans to spend big on loyalty, owned brands and new retail experiences over the next four years.
ICYMI: Strategy Magazine’s Marketers of the Year
Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.
Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
Canadian Tire opens its 100th year with a retrospective
The retailer begins its anniversary campaign by re-releasing classic ads that still embody its brand values.
Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
Most-read of 2021: Campaigns
Our readers were really interested in the first campaign from the OCS, as well as efforts from Tims, Canadian Tire, Rogers and Telus.
Canadian Tire embraces the imperfections of Christmas planning
Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.
Canadian Tire tries to pop in the pet category
A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.
Canadian Tire picks Publicis Canada as its new creative AOR
The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.
Taxi declines to participate in Canadian Tire RFP
After 16 years of working together, the retailer and the shop are forging new separate paths.
Canadian Tire celebrates the compassion sports develop
A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.
In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
Sport Chek creates a checklist for inspiring everyday athletes
The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.
