Articles Tagged ‘canadian tire’
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
The 2021 AToMiC Awards co-chairs announced
Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Canadian Tire lights up some joy for its holiday campaign
The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.
Canadian Tire jumpstarts its sport relief efforts
Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.
Sherwood wants to add the flare of other sports to hockey
The Canadian Tire brand was stale among young players, so is trying to embody the evolution of the game.
Canadian Tire names chief brand and customer officer
Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
Canadian Tire becomes a one stop shop for moving forward
The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.
Canadian Tire pledges to give communities what they need
The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.
Serta thinks outside the box
The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.
Canadian Tire’s fancy new range
The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.
