Articles Tagged ‘canadian tire’
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.
Serta thinks outside the box
The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.
Canadian Tire’s fancy new range
The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.
Retail’s identity crisis
It’s time for brands to be bolder and faster on many fronts.
How Canadian Tire became Canada’s most admired brand
SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.
Canadian Tire tops Google as most admired company
Leger’s annual survey saw the retailer move from number three into the number one position this year.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Canadian Tire touts new products with animated creative
The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.
Strategy’s most read of 2018: Shopper Marketing Report
The most attention grabbing retail and shopper stories from the last year.
Strategy’s most read of 2018: The Olympics
This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.
Canadian Tire gets ready for the holidays
The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.
Jumpstart turns to experience-led approach for Giving Tuesday
Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.
Digital AOY Gold: FCB Canada as early tech adopter
The repeat Gold winner has fully transformed into a digital-first shop.
