Articles Tagged ‘canadian tire’
Sport Chek creates a checklist for inspiring everyday athletes
The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.
Canadian Tire tops list of most reputable companies
Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.
Canadian Tire ends the countdown to spring
The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.
Canadian Tire to shutter National Sports banner
The news comes as the retailer’s non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
2020 Brand Holiday Ads: Part Two
WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”
The 2021 AToMiC Awards co-chairs announced
Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Canadian Tire lights up some joy for its holiday campaign
The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.
Canadian Tire jumpstarts its sport relief efforts
Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.
Sherwood wants to add the flare of other sports to hockey
The Canadian Tire brand was stale among young players, so is trying to embody the evolution of the game.
Canadian Tire names chief brand and customer officer
Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
Canadian Tire becomes a one stop shop for moving forward
The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.
Canadian Tire pledges to give communities what they need
The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
