Articles Tagged ‘canadian tire’
Canadian Tire jumpstarts its sport relief efforts
Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.
Sherwood wants to add the flare of other sports to hockey
The Canadian Tire brand was stale among young players, so is trying to embody the evolution of the game.
Canadian Tire names chief brand and customer officer
Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
Canadian Tire becomes a one stop shop for moving forward
The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.
Canadian Tire pledges to give communities what they need
The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.
Serta thinks outside the box
The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.
Canadian Tire’s fancy new range
The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.
Retail’s identity crisis
It’s time for brands to be bolder and faster on many fronts.
How Canadian Tire became Canada’s most admired brand
SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.
Canadian Tire tops Google as most admired company
Leger’s annual survey saw the retailer move from number three into the number one position this year.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Canadian Tire touts new products with animated creative
The retailer’s “We Do New” campaign supports a household staple, while reminding customers of its broader product innovation.
