Articles Tagged ‘CIBC Run for the cure’
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
CIBC Run for the Cure keeps its ‘promise’
This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.
CIBC Run for the Cure goes deeper
Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.
CIBC Run for the Cure wants pinky promises
The brand shifts gears to reach donors in a crowded charity space.
CIBC Run for the Cure makes a change
The annual event refreshes its approach, putting the spotlight on what personal participation really means.
2016 AToMiC Awards shortlist revealed
Take a look at the campaigns that stand out in advertising, media creativity, tech and content.
Run for the Cure goes off-script
CIBC and Cundari take a mini-doc approach for the latest campaign.
Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
Revolution wins Tennis Canada
The agency will lead a rebranding effort for the sports organization.
Dare wins Run for the Cure
Both Toronto and Vancouver offices of the agency will work on the campaign for the Canadian Breast Cancer Foundation event.
