Articles Tagged ‘CIBC’
BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
Why CIBC is letting ambitions soar in its rebrand
A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.
CIBC refreshes its look to reflect a new purpose
The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.
CIBC Run for the Cure steps up against pandemic fatigue
The campaign for this year’s virtual event asks participants to draw on the strength of those they are running to help.
CIBC makes responsible spending more rewarding
The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.
Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
CIBC uses Aventura to give healthcare workers a break
In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.
CIBC keeps the focus on the personal side of investing
Facing competition from robo-advisors, the bank’s latest shows how human advice can be both simple and ambitious.
Why CIBC put a customer’s name on a branch
The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.
CIBC Run for the Cure keeps its ‘promise’
This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.
More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
CIBC puts the focus on ‘I’ during Pride
The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.
CIBC builds its relationship with entrepreneurs
The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.
