Articles Tagged ‘CIBC’

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.

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CIBC keeps the focus on the personal side of investing

Facing competition from robo-advisors, the bank’s latest shows how human advice can be both simple and ambitious.

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Why CIBC put a customer’s name on a branch

The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.

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CIBC Run for the Cure keeps its ‘promise’

This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.

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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.

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CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

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CIBC builds its relationship with entrepreneurs

The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.

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CIBC names new marketing EVP amid executive shuffle

Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

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CIBC adds a personal touch to its multicultural marketing

The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.