Articles Tagged ‘CIBC’
Adapting Run for the Cure to the digital world
Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
CIBC uses Aventura to give healthcare workers a break
In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.
CIBC keeps the focus on the personal side of investing
Facing competition from robo-advisors, the bank’s latest shows how human advice can be both simple and ambitious.
Why CIBC put a customer’s name on a branch
The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.
CIBC Run for the Cure keeps its ‘promise’
This year’s campaign builds on a successful call to action to maintain engagement in a challenging fundraising space.
More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
CIBC puts the focus on ‘I’ during Pride
The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.
CIBC builds its relationship with entrepreneurs
The bank aims to emphasize its teamwork-focused approach in an effort to show a less transactional form of business banking.
CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
CIBC goes after seasoned travellers with Aventura
The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Simplii Financial launches first-ever campaign
The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.
Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
CIBC adds a personal touch to its multicultural marketing
The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.
