Articles Tagged ‘CIBC’

JuniperParkTBWA-NewHires-Aug18

Juniper Park expands its ranks

The shop has added 22 new staff and made several promotions in response to new client work in recent months.

For Strategy Magazine (6 of 6)

How the banks are branching out

Why Canada’s established players are capitalizing on the startup space to innovate.

cibcdoctor

CIBC banks on flexible chequing

A new campaign aims to show how a lower-fee account can help eliminate stress.

mcdavidcibc

Check it out: McDavid and Percy, BFFs

CIBC’s spokesperson and spokespenguin come together in a new campaign.

DSC_3528[1]

TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

cibcrun

Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

SickKids

SickKids leaves you breathless

Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.

image

CIBC looks to be #PanAmazing

The bank begins its activation around the Pan Am Games with an Instagram campaign for the Torch Relay.

Jennifer-Davidson

Jennifer Davidson joins CIBC

The former Six Pints head takes on her new VP role at the bank today.

CIBC

CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

fathersday.surp

AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

shutterstock_149630039

Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

shutterstock_263063654

Social-savvy banks prove size doesn’t matter

Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.

Retail_04_newCIBC

UP Express announces retail partners

A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.

cancervid

Yes we Cannes: Fighting the good fight

The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.