Articles Tagged ‘Citizen PR’

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Doritos drops a new season of shows about Ketchup chips

PepsiCo refreshes the “Ketchup Plus” streaming platform with the bite-size, episodic content Gen Z audiences look for.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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CASSIES Gold: Putting the Mr. back in Mr. Clean

The iconic character took centre stage, helping the brand reach record-high dollar share.

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Who wants to be an astronaut?

Future Shop wants university students to “shop for the future” in this year’s back-to-school campaign.