Articles Tagged ‘DraftFCB’

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Canada nabs shortlist mentions in Cyber, Radio and Design

Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.

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AToMiC Awards: Causes use tech to add intimacy

Savvy brands and cause organizations are putting consumers in the shoes of those they’re trying to help by using tech in innovative ways.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

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Draftfcb and PFLAG take a Gold Effie

Taxi and Ogilvy also picked up hardware at the awards, which honour marketing effectiveness in North American.

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Sun Life Financial chooses Draftfcb as AOR

The financial services company and the Toronto-based agency will start working on a national advertising campaign set to launch later this year.

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Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.

Ikea

AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

Doritos

Shopper Innovation Awards: Path-to-purchase

Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.

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Creative Report Card: Movers and shakers

Canada’s fastest-rising agencies, Draftfcb and Cundari, share their winning creativity secrets.

Oreo

CASSIES Silver: Oreo’s two cultures

Canadian-created TV serves up a “Twist, Lick and Dunk” home run.

TD

CASSIES Bronze: TD gets comfortable

Grumpy old men help build the most valuable brand in Canada.

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The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.

Fruite

Lassonde dips into juice-box market

Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.

Blammo

Blammo adds two partners

Christine McNab and Ritchie Emslie join to bolster the agency’s CPG and international accounts.

Copied from Media in Canada - Dillon-Schalk

Draftfcb adds to planning team

The agency has hired Laurie Dillon-Schalk as planning director, digital.